Google to Gobble Sprint

By Clint Boulton  |  Posted 2007-11-13 Print this article Print

? Say it Aint So!"> By purchasing Sprint, Google could scare some of the thirty-something OHA members that are already a little leery that Google could try to expand its sphere of influence in a group promoting openness. There would be concern that Google would ensure Android wouldnt run on products from AT&T, Verizon, Vodafone, or any of the other carriers in the market. "I would think that Google buying Sprint would create a big mess for Google," Yankee Group analyst Zeus Kerravala told eWEEK. "Sure they would get the wireless network but its a network in transition as [Sprint] still has an iDEN and CDMA network."
Whatever the case against a Google-Sprint union, there is no denying the strength Google might have if it acquires Sprint and some 700 MHz wireless spectrum when it becomes available in January. But rationalizing and executing both would be "incredibly nasty," Enderle said.
Matt Booth, senior vice president and program director at The Kelsey Group, doesnt like the notion of Google going after Sprint either, so he decided to have a little fun with it, saying he would rather see Google target Yahoo and Intuit if it wants to be aggressive. Read more here about the mobile wars. "You could basically get both Yahoo [$34.4 billion] and Intuit [$10.1 billion] for the price of Sprint," Booth told eWEEK. "Wouldnt you rather get Yahoo, its portal and 400 million users plus and 87 percent share of the small- to medium-sized business market with Intuit? Sprint seems like a reach to me." All kidding aside, Booth said Google would be better off putting its software out in the market and making deals with carriers, or even starting its own network. Maybe Google didnt do anything specific to start the Sprint rumor but its overall behavior—branching out from search and ads to apps and wireless services—makes one wonder: what are its limits? Could Google be feeling the oats of omnipotence? "The only reason youd do this is because you believed you could, either organically or through additional acquisitions, become so dominant that the other carriers wouldnt matter," Enderle said, adding that Googles omnipotence could make this deal a real possibility. However, Enderle also said Google may well realize the risks appear to exceed the likely benefits. Check out eWEEK.coms for the latest news, reviews and analysis on mobile and w


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