Android Is By No Means a Side Business for Google

By Michelle Maisto  |  Posted 2012-04-13 Print this article Print

3. Android has been called a Google side business, but it€™s actually an invaluable thread running through all its efforts.

When thinking about Android, Page said, it€™s important to think about the longer-term issue. Google is focused on creating a seamless user experience across devices and functionalities€”from desktops to smartphones to televisions to tablets and beyond. It€™s also integral to all of Google€™s software innovations, from the Google Play store to Wallet, Offers, YouTube, Google TV and everything else.

€œI think Android€™s really about increasing the pace of innovation, the usage of mobile devices and our ability to get a great user experience out to our users,€ said Page.

He later added, in regard to the importance of tablets, €œBig screens are important, computers are important, phones are important, and I expect that they€™ll [eventually all] work well together. €¦ I don€™t think any single device is going to drive all the usage or all the kinds of convergence that need to happen.€

What they can all have in common, though, is Android.

Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.

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