HP Slate Supports Adobe Flash, Positioned as iPad Killer

 
 
By Nicholas Kolakowski  |  Posted 2010-03-09 Email Print this article Print
 
 
 
 
 
 
 

Hewlett-Packard's upcoming slate PC boasts one clear advantage over Apple's iPad by supporting Adobe Flash, an HP executive suggests in a corporate blog posting. Apple is shunning Flash, which Apple CEO Steve Jobs suggested is buggy, for its upcoming device. The HP device will also be based off Windows 7. As the iPad heads for its April 3 release date, a number of competitors are planning to release their own offerings into the rapidly growing tablet PC market.

Hewlett-Packard's upcoming tablet PC has an advantage over Apple's iPad thanks to its ability to run Flash, an HP executive wrote in a March 8 posting on a corporate blog. As the launch date for the iPad rapidly approaches, it becomes increasingly clear that the iPad's deliberate shunning of Flash support may be the hamstring at which its competitors aim their knives.

Whether the lack of Flash support hobbles Apple sales, and boosts the fortunes of its competitors, will likely be undeterminable for several months.

"With this slate product, you've getting a full Web browsing experience in the palm of your hand. No watered-down Internet, no sacrifices," Phil McKinney, HP's vice president and chief technology officer for the Personal Systems Group, wrote in the March 8 posting on the company's Voodoo Blog. "A big bonus for the slate product is that, being based off Windows 7, it offers full Adobe support."

According to a Feb. 18 report in The Wall Street Journal, HP executives may adjust the price of their slate device, which was first unveiled by Microsoft CEO Steve Ballmer during a keynote presentation at January's Consumer Electronics Show in Las Vegas, in order to better compete against Apple's iPad. During that presentation, Ballmer had suggested that the tablet's capabilities would include e-reading, Web surfing and playing media such as movies.

In addition to HP, a number of other manufacturers such as Fujitsu, Fusion Garage, Pegatron and Archos plan on releasing tablets to compete in what promises to be a burgeoning space. E-reader manufacturers such as Amazon.com are also introducing SDKs (software development kits) and features such as Web surfing, in a bid to bring those devices in alignment with tablet PCs.

Apple executives reportedly indicated to Credit Suisse analyst Bill Shope that they intend to be "nimble" with iPad pricing if customers decline to immediately flock to the device after its April 3 release. The iPad's price is lower than that of many Apple products, including the company's traditional Mac line, but is nonetheless perceived as a potential issue by analysts such as IDC's Susan Kevorkian.

Apple plans on retailing the 16GB version of the iPad for $499 with WiFi, and $629 with WiFi and 3G. The 32GB version is priced at $599 with WiFi, and $729 with WiFi and 3G. The 64GB version will retail for $699 with WiFi, and $829 with WiFi and 3G.

During a January meeting at Apple headquarters, CEO Steve Jobs allegedly suggested that Flash is buggy and would therefore not be supported by the iPad. That led to an immediate response by Adobe, with Adrian Ludwig, a member of Adobe's Platform Product Marketing team, writing in a Jan. 27 posting on the Adobe Flash Platform Blog: "It looks like Apple is continuing to impose restrictions on their devices that limit both content publishers and consumers. ... Without Flash support, iPad users will not be able to access the full range of Web content, including over 70 percent of games and 75 percent of video on the Web."

HP is evidently betting that its tablet's support of Flash, and the sites that use it, will give it a competitive advantage as the device heads toward its release at an as-yet-unannounced date in 2010.


 
 
 
 
Nicholas Kolakowski is a staff editor at eWEEK, covering Microsoft and other companies in the enterprise space, as well as evolving technology such as tablet PCs. His work has appeared in The Washington Post, Playboy, WebMD, AARP the Magazine, AutoWeek, Washington City Paper, Trader Monthly, and Private Air. He lives in Brooklyn, New York.
 
 
 
 
 
 
 

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