HTC's One series, including the X, S and V, is designed to put the OEM in tougher competition with Samsung, Motorola and other Android handset makers. The addition of Beats Audio adds crisp, full sounding music.
HTC unveiled the HTC One series, its first Google
(NASDAQ:GOOG) Android 4.0 "Ice Cream Sandwich" smartphones, which will
begin shipping globally in April through more than 140 mobile operators and
distributors.
Unveiled at Mobile World Congress in Barcelona, Spain, Feb. 26,
the phone maker's new handsets include the HTC One X 4G LTE (Long Term
Evolution) from AT&T, the One S 4G HSPA+42 phone from T-Mobile and the One
V.
The handsets come as HTC tries to regain some of the
luster it enjoyed when it launched the HTC Droid Incredible and Evo 4G two
years ago. HTC saw its sales and profits fall in 2011 as its Android lineup has
lost to the likes of Samsung, Sony, Motorola Mobility (NYSE:MMI) and others.
So urgent is its desire to entice consumers to buy a One
series device that HTC partnered with cloud storage provider Dropbox to
offer 25 gigabytes of free cloud storage for two years.
HTC intends the One X to be something of a
"multimedia livewire," or entertainment superphone.
AT&T's One X is fueled with a new 1.5GHz Qualcomm Snapdragon S4 dual-core
processor for its LTE network, though the overseas version is powered by Nvidia's
Tegra 3 quad-core processor.
The handset possesses a 4.7-inch 720p HD screen covered
in Corning's Gorilla Glass and sports Beats Audio for crisp, full sounding
music. Beats Audio is known for enabling music and video content to be played
at a higher volume and better bass than typical audio technologies on the
market.
HTC is renowned for its Sense user interface, and the One
X will be one of the first devices in the United States to offer HTC Sense 4, which
enhances Beats Audio and offers improvements to HTC Watch, allowing users
to view related content while browsing movies.
Sense 4 also facilitates a new quick launch feature for
the One X's camera that snaps photos in less than a second. The auto-focus
feature locks in on picture targets in less than a second, and shooting
provides nearly unlimited continuous shots when a user presses and holds the
shutter button.
HTC's ImageSense includes an auto-burst feature that will
automatically take a burst of shots if the subject moves while the user presses the
shutter button. The One X's 8-megapixel HD camera plays off of the HTC
ImageChip, reducing noise and color bias and boosting picture quality in photos
and videos.
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