Neither Microsoft's Windows Phone 7 nor Android 3.0 would prohibit HTC from including its Sense UI on smartphones running the operating systems, according to a new report.
HTC's Sense user interface will be available on smartphones running
Microsoft's upcoming Windows Phone 7 operating system, despite the OS
exerting greater control over devices than its predecessors, according
to a report in Forbes.
Drew Bamford, head of HTC's user experience design team, told Forbes
in a July 22 report that the Taiwan-based phone maker plans to include
Sense-albeit a modified version-on the Windows Phone 7 handsets
scheduled to launch in October.
"Microsoft has taken firmer control of the core experience [in
Windows Phone 7], but we can still innovate," Bamford told Forbes. "We
won't be able to replace as much of the core Windows Phone
experience, but we will augment it."
Microsoft has announced that, with Windows Phone 7, it's pursuing an entirely new strategy
centered on three tenets: smart design, integrated experiences and an
optimized ecosystem. At a July 13 event for Windows Phone developers,
Andy Lees, senior vice president of Microsoft's Mobile Communications
Business, told the audience that phones are facing a major problem with
fragmentation, and so Microsoft is making sure its software is "fully
optimized" to run with a phone manufacturers' hardware.
HTC describes the Sense UI
that it has paired with Windows Mobile 6.5, as well as Google's
Android, as an "intuitive, seamless experience built upon three
fundamental principles - make it mine, stay close and discover the
unexpected." For users, it offers the ability to further customize a
device to one's tastes, along with features such as a single way to
view data from multiple social-networking sites.
Phone manufacturers have designed theses interfaces to lay on top of
the device's operating system, complementing the OS while putting their
brand front and center. Motorola, for example, includes its MotoBlur UI
on devices including the Droid X and Flipout.
According to Forbes, Google also plans to add more user-friendly
touches to version 3.0 of its Android OS, which Bamford likewise said
won't prevent HTC from also offering Sense-particularly an updated
version of the UI, with features that could, for example, improve
social-networking capabilities or the ability to share media files.
"Google may focus more on improving the user interface on the stock
Android [software], but I don't think they'll preclude manufacturer
customization," Bamford told Forbes.