Platform Is the Answer

By Jason Wong  |  Posted 2010-07-22 Print this article Print

Platform is the answer

What's the answer to both scenarios just mentioned? In a word: platform. When planning a mobility strategy, the natural inclination may be to start with one device type and lock into it for simplicity and manageability. But today's hot device could be tomorrow's paperweight. A platform approach to mobility can minimize the dependency on the device by ensuring that new devices and technologies are easily integrated into the mobile solution.

Using a mobility platform, IT does not have to use multiple software tools to manage users and applications across multiple device types. They are freed up to design and deploy the best possible applications without being constrained by device limitations or management and control concerns-today and in the future. Also, because IT can easily manage multiple types of smartphones, business users can choose the appropriate device type for their work profile without overburdening IT resources.

With the ability to adopt anything from a rugged Windows Mobile device for technicians to a BlackBerry for salespeople or an iPhone for management, business units can use whatever devices best suit the job at hand and the unique wants and needs of the users. This freedom of choice will help to drive adoption and increase the usability and effectiveness of the applications on workers' devices.

When an enterprise adopts a mobility platform that supports multiple mobile devices, it provides its employees with unprecedented tools for productivity and efficiency. It also empowers IT to discover and create new applications to maximize mobility from end-to-end.

Jason Wong is Senior Product Marketing Manager at Antenna Software. Jason is responsible for product messaging and strategy. For more than a decade, Jason has worked in the worlds of mobility and enterprise software, from startups to large, national telecommunications companies. He can be reached at

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