How to Motivate Smartphone and Application Adoption from the IT Side (
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Despite the economic downturn and cuts in IT spending in other areas, mobile adoption in the workplace is on the rise. Some companies have chosen to take advantage of the economy to invest in capital projects such as mobility and its infrastructure. Others who thought they could move the expenditure into the next fiscal year are being surprised with employees buying their own devices and expecting to access company assets on them. Here, Knowledge Center contributor William Anderson offers five tips on how to take advantage of this mobile trend to gain the biggest business benefits.
If
you are starting to see rogue devices such as iPhones being brought
into your organization that are not part of your official mobile
infrastructure, know that this actually presents a great opportunity
for you and your company. Take advantage of your employees' willingness
to use their smartphones to increase the adoption and usage of line of
business (LOB) applications such as CRM and sales force automation
(SFA)which traditionally have not achieved 100 percent user adoption.
The following are five tips on how to effectively
manage this process and mitigate risk, while gaining the biggest
business benefits:
Tip No. 1: Set device management policies to ensure security
The policies you choose to implement will depend
on how much time you are willing to invest initially (whether by
deploying Web-based mobile applications or device-side applications)
and the type of information available via smartphones. The simplest in
all categories will be Web-based. By using HTTP Secure (HTTPS), you can
ensure the information is encrypted and nothing is lost if the device
is left in a coffee shop.
In addition to the challenge of finding yourself
out of a coverage zone, the other downside to this solution is that,
although standard Web sites can be accessed by smartphone browsers, the
more effective ones have specific Web pages tailored towards the
smaller screens and reduced user input facilities. Plus, not every LOB
application your company uses will have Web access tailored towards a
mobile experience.
If you want to invest a little more time, then
consider a BlackBerry Enterprise Server (BES), which gives you more
control over the type of applications your employees can use on the
devices, higher security and the ability to wipe devices if lost (or
refresh them if there are support issues). BES works with more than
just BlackBerry devices, including many of the Nokia phones. Also,
support for new devices are being regularly added.
Tip No. 2: Use browser-based applications for occasional users
To conform to your company's security requirements
and to keep deployment and management simple, enable your rogue device
users and occasional users to access enterprise applications through
mobile browsers. This is ideal for people who bring in personal devices
that don't conform to your mobile infrastructure such as iPhone, Google
G1 or Nokia devices. By using Web-based mobile applications tailored
for micro-sized browsers and reduced data entry of a smartphone, you
eliminate the challenge of deploying device-side applications and the
concerns of having data stored on the device. Data is viewed on the
device through the browser and most Web applications use secure
protocols for data transmission.
The downside to this approach is that your field
staff will need to have a solid network connection, which may be a
challenge if they're traveling to rural areas. This challenge will
obviously decrease as carriers continue to build faster and broader
network infrastructures. But these types of solutions should satisfy
the demands of your rogue mobile users, while allowing them to be more
productive and still in alignment with your IT policies.