INSIDE MOBILE: Microsoft Windows Phone 7: If At First You Don't Succeed

By J. Gerry Purdy  |  Posted 2010-10-20 Print this article Print

Microsoft CEO Steve Ballmer introduced Windows Phone 7 on Monday, October 11, 2010. Here, Knowledge Center mobile and wireless analyst J. Gerry Purdy explores the new technical innovations of Windows Phone 7 and explains why he thinks Windows Phone 7 will be received well by both consumers and enterprise users.

You have to hand it to Microsoft. They have certainly fulfilled the old saying, "If at first you don't succeed, try, try again." Microsoft has had a number of previous attempts to build a successful operating system for the mobile market with WinPad, Windows Mobile and Win CE. These efforts-simply because they were from Microsoft-generated some market presence, but nowhere near the market share achieved by major players such as RIM (BlackBerry), Apple (iPhone) and Google (Android).

I thought it was poignant when Rob Tiffany, Mobility Architect for Windows Phone 7 (WP7), told me at CTIA that Microsoft went back to the drawing board to develop a new mobile operating system from the ground up. Steve Ballmer, Microsoft CEO, introduced WP7 on Monday, October 11, 2010 at a press conference in New York.

The reviews on WP7 have generally been positive. I appeared on Brian Sullivan's show on Fox Business to explain why I thought Microsoft would succeed with WP7, especially in the enterprise space.

One of the most important changes that WP7 provides over past Windows Mobile efforts is a re-architecture of the user interface. Microsoft abandoned the desktop metaphor of the Start menu driving a list of applications. While that was acceptable on the desktop, it wasn't well received in the mobile environment.

J. Gerry Purdy, Ph.D., is Principal Analyst of Mobile & Wireless at MobileTrax LLC.
Dr. Purdy has been covering mobile, wireless, cloud & enterprise for the past 20+ years. He writes analysis and recommendations each week in an easy-to-read manner that helps people better understand important technology issues and assist them in making better technology purchasing decisions.

Disclosure Statement: From time to time, I may have a direct or indirect equity position in a company that is mentioned in a column. If that situation happens, then I'll disclose it at that time.

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