WP7 in the Tablet Arena

By J. Gerry Purdy  |  Posted 2010-10-20 Print this article Print

WP7 in the tablet arena

As for the tablet arena, most firms are leveraging the personal UIs and environments from the mobile world for tablets. Apple has done this by using iOS from the iPhone with enhancements in the iPad (rather than using the Mac desktop operating system).

A number of tablets (including the Samsung Galaxy TAB) are using Google's Android mobile operating system. Thus, it seems likely to me that Microsoft will eventually develop a version of WP7 that they might dub Windows Tablet to support larger screens, gestures and the Windows Phone Marketplace application in the tablet arena.

WP7 and RIM

I think RIM should be somewhat worried with the introduction of WP7. The BlackBerry UI has not changed much in the past 10 years. BlackBerry devices are rock-solid and work well but don't provide the "sex appeal" provided in Apple's iOS or Google's Android. Also, Microsoft has great relationships with enterprise IT. They'll make it easy for enterprises to roll out WP7 instead of just BlackBerry phones. It will be interesting to see how RIM responds to WP7 over time.

Final thoughts

Overall, Microsoft is back in the game with WP7. I look forward to spending some time with a WP7 phone and getting some hands-on experience. In the end, it's the users and enterprises that vote with their pocketbook. But it seems highly likely that Microsoft will earn significant market share over the next few years as they evolve Windows Phone. Kudos to the Microsoft team for giving the mobile world another good user experience.

We'll look back on the mobile market 20 to 30 years from now and see how important it was to have had provided a number of different UIs, and then we'll see how customers declared what they liked the most.

J. Gerry Purdy, Ph.D. is Principal Analyst of Mobile & Wireless at MobileTrax LLC. As a nationally recognized industry authority, Dr. Purdy focuses on monitoring and analyzing emerging trends, technologies and market behavior in the mobile computing and wireless data communications industry in North America. Dr. Purdy is an "edge of network" analyst looking at devices, applications and services, as well as wireless connectivity to those devices. Dr. Purdy provides critical insights regarding mobile and wireless devices, wireless data communications and connection to the infrastructure that powers the data in the wireless handheld. He is author of the column Inside Mobile & Wireless that provides industry insights and is read by over 100,000 people a month.

Dr. Purdy continues to be affiliated with the venture capital industry as well. He currently is Managing Director at Yosemite Ventures. And he spent five years as a Venture Advisor for Diamondhead Ventures in Menlo Park where he identified, attracted and recommended investments in emerging companies in mobile and wireless. He has had a prior affiliation with East Peak Advisors and, subsequently, following their acquisition, with FBR Capital Markets. For more than 16 years, Dr. Purdy has been consulting, speaking, researching, networking, writing and developing state-of-the-art concepts that challenge people's mind-sets, as well as developing new ways of thinking and forecasting in the mobile computing and wireless data arenas. Often quoted, Dr. Purdy's ideas and opinions are followed closely by thought leaders in the mobile and wireless industry. He is author of three books as well.

Dr. Purdy currently is a member of the Program Advisory Board of the Consumer Electronics Association (CEA) which produces CES, one of the largest trade shows in the world. He is a frequent moderator at CTIA conferences and GSM Mobile World Congress. He also is a member of the Board of the Atlanta Wireless Technology Forum. Dr. Purdy has a B.S. degree in Engineering Physics from University of Tennessee, a M.S. degree in Computer Science from UCLA, and a Ph.D. in Computer Science and Exercise Physiology from Stanford University. He can be reached at gerry.purdy@mobiletrax.com.

Disclosure Statement: From time to time, I may have a direct or indirect equity position in a company that is mentioned in this column.  If that situation happens, then I'll disclose it at that time.

J. Gerry Purdy, Ph.D., is Principal Analyst of Mobile & Wireless at MobileTrax LLC.
Dr. Purdy has been covering mobile, wireless, cloud & enterprise for the past 20+ years. He writes analysis and recommendations each week in an easy-to-read manner that helps people better understand important technology issues and assist them in making better technology purchasing decisions.

Disclosure Statement: From time to time, I may have a direct or indirect equity position in a company that is mentioned in a column. If that situation happens, then IÔÇÖll disclose it at that time.

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