RIM, Microsoft and Nokia

By J. Gerry Purdy  |  Posted 2009-01-19 Print this article Print


1. Develop BlackBerry client for the iPhone (keeps BES in place)

2. Adopt Android as your operating system platform, and build all future devices on Android and MarketPlace. Your BlackBerry platform isn't robust enough to compete in the market against other major mobile OS providers

3. If you adopted Windows Mobile, you might as well sell the company to Microsoft


1. Develop Outlook for the Mac. It will drive more Mac sales than any other single application. There are over 300 million Outlook users, many of whom might just switch to the Mac if Outlook were there. Entourage isn't the same and doesn't support PST files

2. Create and offer an "Apps Store" for Windows Mobile, similar to Apple, Google and Nokia

3. Develop integrated wireless handheld device using Danger assets (Zune Phone?)

4. Show both the Business and Home address entries in the Outlook Contact display screen. It's very annoying to have to use a pull down list to see someone's home address

5. Develop Windows Explorer for the Mac so that Web sites that are compatible only with Internet Explorer would run okay on a Mac


1. Find a way to become a player in the United States market (ask us to help you achieve this goal)

2. Bring Ovi to North America

3. Offer a line of SmartPhones based on Android-let the market decide on which OS it likes the best

J. Gerry Purdy, Ph.D., is Principal Analyst of Mobile & Wireless at MobileTrax LLC.
Dr. Purdy has been covering mobile, wireless, cloud & enterprise for the past 20+ years. He writes analysis and recommendations each week in an easy-to-read manner that helps people better understand important technology issues and assist them in making better technology purchasing decisions.

Disclosure Statement: From time to time, I may have a direct or indirect equity position in a company that is mentioned in a column. If that situation happens, then IÔÇÖll disclose it at that time.

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