Nokia Missed Critical Migrations
Nokia missed critical migrations
I can remember sitting in a Nokia analyst meeting just a few years ago. There were too many feature phones all designed for micro-markets. Plus, the Nseries models, while advanced technically, were designed to focus on specific media such as music or video. Nokia missed the critical migration from single-function devices to integrated media devices such as the Treo, BlackBerry Bold and iPhone.
Nokia's early Nseries phones were out of synch with the demand for integrated multimedia in smartphones. Nokia missed the migration to touch-screen devices. Nokia missed the industrial design revolution and, in particular, didn't understand the design difference requirements between Europe and the United States.
Major changes are needed
I'll assume that Nokia's board did an extensive search for their new CEO. It wouldn't surprise me if they had even talked to Mark Hurd (formerly of HP and now with Oracle). I'll accept that they believe you have the right skills to lead Nokia going forward.
There's no way around the basic fact that you'll have to make a number of major changes. You can't keep designing products the way you have in the past. You can't keep doing operating system software the way you have in the past. You can't ignore major changes in the way in which people use their phones (highly-integrated multimedia and almost all oriented toward touch-screens).
You have to rebuild from the ground up. You have to re-create a culture around Nokia being "cool" again. You can't simply declare it. Rather, you have to actually do it.