How Mobile and Wireless Can Benefit All Companies
How mobile and wireless can benefit all companies If you work in a large enterprise, then you are trying to get more done with less people. The company is in higher competition to get orders from a small pool of business that's available. By having enterprise IT invest in mobile and wireless technology, they are providing management, marketing, sales and everyone else with the tools to get more business done in less time and less resources than if mobile handhelds and wireless communications were not implemented.Now, let's talk about small businesses and service professionals. Small businesses have a slightly different issue, as the owner is the one likely making the decision on what to do. This is also true for service professionals such as consultants, realtors, insurance salespeople and other service professionals. The small group can move fast, buy the mobile and wireless solutions they want, and become very responsive. Likely, most people today already have a notebook computer and cell phone. What's different in slow economic times is that everyone has to get more aggressive to find business. Small businesses and service professionals have to spend more time hunting down new clients and customers. That may include doing a search while mobile rather than at the desktop. Or it may require you to answer an e-mail in your phone or to get an e-mail device so you can respond as fast as possible to someone who is considering you versus someone else for a new contract. Or it may justify your adding a cellular data card to your notebook so you can communicate when you're just about anywhere outside-instead of just in the office, the airport or coffee shop. If I worked in a wireless operator, owned a business, was a service professional or worked in enterprise IT in a major organization, I'd be asking myself, "What can I do to best help deal with these tough economic times?" Certainly, you'd think about all the new ways to generate new customers and revenue. In order for you to accomplish that, you will soon realize that you'll need to get the technologies in place that will help you succeed in these challenging times. And this results in your investing in mobile and wireless communications. And, if you work for a wireless operator, I'd also think in terms of how to help those who have met with (hopefully temporary) financial difficulty. I think all of us anticipate that President-elect Barak Obama is going to do things that will help the economy. The mobile and wireless communications industry should be a leader in helping affect improvement and positive change. J. Gerry Purdy, Ph.D., is the VP and Chief Analyst with the Frost & Sullivan North American Information & Communication Technologies Practice. As a nationally recognized industry authority, he focuses on monitoring and analyzing emerging trends, technologies and market behavior in the mobile computing and wireless data communications industry in North America. Since joining Frost & Sullivan in 2006, Dr. Purdy has been specializing in mobile and wireless devices, wireless data communications and connection to the infrastructure that powers the data in the wireless handheld. He is author of Inside Mobile & Wireless, which provides industry insights and reaches over 100,000 readers per month. For more than 16 years, Dr. Purdy has been consulting, speaking, researching, networking, writing and developing state-of-the-art concepts that challenge people's mind-sets, and developing new ways of thinking and forecasting in the mobile computing and wireless data arenas. Often quoted, his ideas and opinions are followed closely by thought leaders in the mobile & wireless industry. He has a Ph.D. in Computer Science from Stanford University. He can be reached at firstname.lastname@example.org. Disclosure Statement: From time to time, I may have a direct or indirect equity position in a company that is mentioned in this column. If that situation happens, then I'll disclose it at that time. I have an affiliation with IDG Ventures.
And, large enterprises need to make it easier for their customers to interact with them-whether it's a request for information or, if in retail, to order a product. Large organizations need to invest in mobile and wireless so potential customers can use either the Internet or mobile phone to place orders. Large enterprises need to provide positive-and convenient-ways for their employees to serve customers and help grow the economy.