Remote Access Rental via Streaming
Remote access rental via streaming
There are huge shifts going on in the distribution of rich media. We're moving from a buy model to a rental model. The result is the same: you get to hear or view what you want, when you want. But local ownership via downloading-while not going away-is being slowly replaced by remote access rental via streaming.
In the local ownership model, content is made available and stored in a library such as iTunes Store, Amazon store, etc. Users then select what they want to buy and download it to their local devices. In the Apple iTunes case, users select a TV show, song or video and buy it. The selected content is downloaded into your Windows or Mac notebook and then is further downloaded to your iPod, iPhone or iPad.
In the remote access (that is, rental) model, content is also made available through the Internet. Users select what content they would like to listen to or view and the content is then streamed to their device. Ownership is retained by the content provider. You simply get temporary access for which you pay either a rental fee or a subscription.