More from ShowStoppers

By J. Gerry Purdy  |  Posted 2010-10-15 Print this article Print

More from ShowStoppers

6. NAVTEQ: I really liked their new Natural Guidance system. You had to wonder what navigation firms would do to counter free, turn-by-turn navigation provided by Google. Natural Guidance is a good answer; it adds a layer of intelligence on the navigation process, using local landmarks to make it easier to understand what you need to do as a driver.

7. Novatel Wireless: I talked with Charlotte Rubin, Senior Director of Public Relations. Novatel showed their latest rendition of their popular MiFi unit that now supports High-Speed Downlink Packet Access (HSDPA) and includes a microSD slot to allow side-loading of information (for example, photos) so they can be shared with all on the MiFi unit. The company has also launched their software platform to extend local networking among users connected to the MiFi unit.

8. SEVEN Networks: SEVEN Networks' latest version of its mobile applications for Android extends all major e-mail and instant messaging services to Android 2.2 devices. SEVEN is clearly extending the original focus on wireless e-mail into social networking messaging with this announcement so that you can conduct, for example, a Facebook messaging sequence completely from your Android smartphone.

9. Millennial Media: I met with Erin (Mack) McKelvey, Senior Vice President of Marketing, and Kathleen Morris. Millennial Media is one of the major mobile ad networks (similar to AdMob). They hold spaces on mobile versions of many Websites and sell those ad slots to companies for various promotions.

J. Gerry Purdy, Ph.D., is Principal Analyst of Mobile & Wireless at MobileTrax LLC.
Dr. Purdy has been covering mobile, wireless, cloud & enterprise for the past 20+ years. He writes analysis and recommendations each week in an easy-to-read manner that helps people better understand important technology issues and assist them in making better technology purchasing decisions.

Disclosure Statement: From time to time, I may have a direct or indirect equity position in a company that is mentioned in a column. If that situation happens, then IÔÇÖll disclose it at that time.

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