Intel CEO Paul Otellini outlines the company's plans for system-on-chip (SoC) smartphones at Mobile World Congress.
BARCELONA,
SpainIntel President and CEO Paul Otellini detailed a number of announcements
and plans aimed at expanding the company's smartphone product portfolio and
customer ecosystem, including strategic new engagements with Orange, Lava
International, ZTE (the world's fifth-largest handset maker) and Visa. Otellini
made the announcements during an Intel news conference at Mobile World Congress
here. He also highlighted the company's plans to expand its smartphone and
communications product roadmaps for the performance and value smartphone market
segments.
Yves
Maitre, Orange's senior vice president of Mobile Multimedia and Devices, joined
Otellini to discuss a new Orange smartphone, housed in a sleek body and based
on the Intel Atom processor Z2460 reference design. The design enables rich
entertainment experiences and Orange services, including Orange TV.
The
smartphone will be available in the United Kingdom and France later this
summer, Otellini said. "We are very pleased to add new, important customers
and capabilities to our phone offerings today. We remain focused on delivering
exciting new features and outstanding performance to smartphone customers
around the world," said Otellini.
Similar
to its previously announced partnership with Motorola Mobility, Intel also
announced a multiyear mobile device collaboration across smartphones and
tablets with ZTE. He Shiyou, executive vice president and head of the terminal
division of ZTE, discussed how his company's alliance with Intel will enable
ZTE to move faster and create unique and differentiated products for wireless
operators. He also announced that ZTE's first Intel-powered mobile device is
scheduled to debut in the second half of 2012.
In
addition, Intel announced plans to enter the high-growth market for smartphones
in India through an alliance with Lava International, an Indian mobile handset
company. Vishal Sehgal, Lava co-founder and board director, announced the
launch of XOLO Smartphone by Lava. The XOLO X900 is based on Intel's smartphone
reference design and will be the first Intel technology-based smartphone in the
India market. The device will be available in the second quarter of 2012, he
said.
Building
on its ecosystem engagements, Intel announced plans for three smartphone system-on-chip
(SoC) products that expand the company's portfolio from the performance to value
market segments. Extending the energy efficiency of the Atom processor Z2460,
formerly code-named "Medfield," Intel announced that the platform will
support speeds of up to 2GHz. Intel also announced the Atom Z2580 processor,
which doubles the performance of the Atom processor Z2460 and features an
advanced multimode LTE/3G/2G solution. Intel will sample the Z2580 in the
second half of the year, with customer products scheduled in the first half of
2013.
Addressing
the growing handset opportunity in emerging markets where consumers look for
more value at lower prices, Intel disclosed plans for the Atom processor Z2000.
The Z2000 is aimed at the value smartphone market segment, which industry
sources predict could reach up to 500 million units by 2015. The platform
includes a 1.0GHz Atom CPU offering enhanced graphics and video performance,
and the ability to access the Web and play Google Android games. It also
supports the Intel XMM 6265 3G HSPA+ modem with dual-SIM 2G/3G. Intel will
sample the Z2000 in mid-2012, with customer products scheduled by early 2013.
An
emerging trend is the use of mobile devices to enable secure online and retail
commerce. Otellini welcomed John Partridge, president of Visa, who announced a
strategic multiyear alliance to develop mobile commerce solutions tailored to
consumers in developed and developing countries.
The
effort includes collaboration across a range of Visa mobile services and
Atom-based smartphones and tablets to deliver secure user services. As a first
step, Partridge announced that Intel's smartphone reference design is now
certified for Visa payWave mobile financial transactions. This means that
customer products based on Intel's smartphone reference design will have
time-to-market support of Visa mobile services.
Nathan Eddy is Associate Editor, Midmarket, at eWEEK.com. Before joining eWEEK.com, Nate was a writer with ChannelWeb and he served as an editor at FierceMarkets. He is a graduate of the Medill School of Journalism at Northwestern University.