Its the End of the Phone As We Know It …

By Jim Louderback  |  Posted 2003-10-30 Print this article Print

But Wireless columnist Jim Louderback feels just fine, thanks. That's because he sees Wi-Fi, cellular and VOIP merging together, giving true wireless phones a leg up on POTS.

Discuss This in the eWEEK ForumIts the end of the phone as we know it, and I feel fine!
But I dont think the traditional wire-line phone folks will feel so good. Thats because when you combine Wi-Fi with cellular, you just obviated the need for any wired phones at all.
Heres how it works. Youve got a righteous cell-phone, like the new Treo 600, or a svelte camera phone. While you bop from place to place, you receive and send via the traditional GSM or CDMA wireless network. But step into your home, office, restaurant or bar, and that phone switches instantly and associates with the local 802.11 hub. Suddenly, instead of squawking on the fragile wide-area wireless network, your dulcet tones are smoothly sliding along on a local 54Mbit or higher broadband network, swept away onto the Internet network: from cell to VOIP in an instant. Fantasy? Hardly. A mostly overlooked announcement on the outskirts of last weeks CTIA show in Vegas portends tumultuous change. Wireless technology vendor TTPCom rolled out its new GSM.11 architecture, a single piece of silicon that combines cellular-based GSM technology with 802.11 LAN. According to TTPCom, well see phones based on GSM.11 by 2005—with a target price of less than $100. That means a cheap T-Mobile or Cingular phone can double as a LAN-based VOIP phone along with working on the cellular network around the world. But you dont have to wait until 2005. All the pieces exist to make this a reality today. The new Treo 600 from Palm One has everything you need. First, its a great cell phone on either Sprints CDMA or the GSM networks in the US. But because it includes an SDIO slot, you can easily add a Wi-Fi network card—as soon as Palm OS 5.x drivers are available. From there, its a reasonably easy piece of engineering to create a VOIP phone for the Palm OS that uses the microphone and speaker of the Treo and communicates via the IP services provided by the Wi-Fi internet connection. According to my buddies at Palm One, all this is possible—but they couldnt lead me to anyone building such a piece of software today. But if youre out there and reading this, let me know. Ill test it out and tell the world. The harder part in all of this is building in network smarts to let you roam from cell to IP network and retain your same phone number. How will the wireless network know to route your calls to an IP number when the phone associates with an access point, or to a wireless phone ID when youre roaming free. Who handles the billing? How do you get from the Wi-Fi network to a local exchange when calling a wired number—while they still exist? Ericsson and others have been studying the problem from a hardware perspective, and you know Sprint, T-Mobile and Cingular are all licking their chops over sticking it to the Baby Bells that in most cases birthed them. Three years ago I advised Paul Allen—shortly after he purchased a controlling interest in Charter Communications—to move beyond traditional cable-modem IP phones to become a MVNO—technically, a Mobile Virtual Network Operator. By reselling wireless phone service in the communities served by Charters CableTV franchise (along with RCN), Allen would have positioned himself as the first to offer cell-phone and VOIP service on a single bill, with a single number, and via a single device. He spurned my advice, but I know someones going to get this right. My bet: We may have to wait until 2005 for universally available hybrid phones, but sometime next year well see the beginnings of it. VOIP—via free services like SKYPE and SIPhone have become so good, so quickly, that theres little need for a true wireline phone. For the baby bells, the battles almost over. So far, Internet-based technologies—where every computer in the world can communicate with every other one—have revolutionized music, movies and mail. Its about to do the same to telephones—but only after layering in wireless technologies. Remember Studebaker, Polaroid and All failed to anticipate market change. In 10 years, well add SBC, Bell South and Qwest to the list. Wired phones will seem as quaint as instant film, Tang, steam-powered cars and buggy whips. Sign me up!Discuss This in the eWEEK Forum Wireless Center Columnist Jim Louderback is editor in chief of Ziff Davis Internet.
With more than 20 years experience in consulting, technology, computers and media, Jim Louderback has pioneered many significant new innovations.

While building computer systems for Fortune 100 companies in the '80s, Jim developed innovative client-server computing models, implementing some of the first successful LAN-based client-server systems. He also created a highly successful iterative development methodology uniquely suited to this new systems architecture.

As Lab Director at PC Week, Jim developed and refined the product review as an essential news story. He expanded the lab to California, and created significant competitive advantage for the leading IT weekly.

When he became editor-in-chief of Windows Sources in 1995, he inherited a magazine teetering on the brink of failure. In six short months, he turned the publication into a money-maker, by refocusing it entirely on the new Windows 95. Newsstand sales tripled, and his magazine won industry awards for excellence of design and content.

In 1997, Jim launched TechTV's content, creating and nurturing a highly successful mix of help, product information, news and entertainment. He appeared in numerous segments on the network, and hosted the enormously popular Fresh Gear show for three years.

In 1999, he developed the 'Best of CES' awards program in partnership with CEA, the parent company of the CES trade show. This innovative program, where new products were judged directly on the trade show floor, was a resounding success, and continues today.

In 2000, Jim began developing, a daily, live, 8 hour TechTV news program called TechLive. Called 'the CNBC of Technology,' TechLive delivered a daily day-long dose of market news, product information, technology reporting and CEO interviews. After its highly successful launch in April of 2001, Jim managed the entire organization, along with setting editorial direction for the balance of TechTV.

In the summer or 2002, Jim joined Ziff Davis Media to be Editor-In-Chief and Vice President of Media Properties, including, Microsoft Watch, and the websites for PC Magazine, eWeek and ZDM's gaming publications.


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