Amazon said its Kindle Fire has been the best-selling product on Amazon.com for the last eight weeks, including being the most popular product on Black Friday. The company declined to provide sales figures.
Amazon (NASDAQ:AMZN) said its Kindle Fire tablet was its
best seller on Amazon.com on Black Friday, as the company reported the best sales
ever for its Kindle family of electronic reader devices.
Per protocol, Amazon declined to break down specific
sales figures for all of its Kindles, which collectively sold millions and four
times the number of Kindles shipped on Black Friday in 2010.
The Kindle family was refreshed beginning in September
with a $79 base model, the $99 Kindle Touch, a Kindle Touch 3G for $149 and the
Kindle Fire for $199, whose price and other features helped the slate become
the best-selling product across Amazon since it became available for presale Sept.
28.
The tablet, which runs a custom Google (NASDAQ:GOOG)
Android build, boasts a 7-inch display and delivers content via the Silk Web browser
that shares content processing with Amazon's cloud, was also the
top seller at Target on Black Friday.
Dave Limp, vice president for Amazon Kindle, said Amazon is seeing a lot of
customers buy multiple Kindles to keep and dole out as gifts. "We expect
this trend to continue on Cyber Monday and through the holiday shopping season,"
Limp added.
Amazon made more than 18 million movies, TV shows, songs,
books, games and other content available for the Fire from partners such as Netflix,
Hulu, Pandora and Angry Birds. The e-commerce giant also offers free storage of
Amazon digital content in the Amazon Cloud.
Also featured is Amazon Prime, a service that costs
consumers $79 a year for free, two-day shipping and access to over 13,000
movies and TV shows from Amazon Instant Video.
In addition, consumers may access
Amazon's Lending Library, which lets Kindle device users borrow a book a month
from thousands of book titles to read on their Fire or Kindle e-reader.
If Amazon is to challenge Apple's iPad for mobile content
delivery, it's crucial that the Fire be a success.
Piper Jaffray analyst Gene Munster has
said Amazon will sell 4 million Fires this quarter as the company prepares to
launch a larger, more polished tablet in 2012.
eWEEK compared the the Fire with Samsung's Galaxy 7.0 Plus and found the Plus outstripped the Fire in many areas, including performance of the Web browser and the ability to run apps smoothly. The Fire's user interface showed some lag, and the Silk browser was not as powerful as we expected.
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