Enterprise Mobility: MacWorld 2012: Innovation Abounds, as Usual

By Chris Preimesberger  |  Posted 2012-01-27 Print this article Print
Intoxicase Unbottles Imagination

Intoxicase Unbottles Imagination

Newcomer Spicebox had one of the most talked-about items at MacWorld: the Intoxicase. Intoxicase and Intoxicase Plus are sturdy, rear-mounted bottle openers. The basic model ($35) is exposed, while the Plus ($45) hides the opener in a recessed metal door. The idea? Well, you often can't find a bottle opener when you need one. But you ALWAYS have your iPhone with you. Frats are going to love this. Here's a video.
MacWorld 2012 opened Jan. 26 in downtown San Francisco, and, although it is always one of the most interesting IT shows each year, this time it doesn't have quite the same panache as it has in the past. Attendance appears to be down somewhat, and there aren't nearly as many vendors showing their wares as in previous years. One of the main reasons for this is that Apple itself no longer participates; in fact, this is the third year since the mothership has pulled out of the event, which is staged by IDG World Expo. However, there are still plenty of relevant and imaginative products and services to see. Here in this slide show are a few of them. MacWorld 2012 continues through Jan. 28. (All photos by Chris Preimesberger, eWEEK.)
Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on Salesforce.com and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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