Enterprise Mobility: Macworld Shows Off a Slew of Creative, Colorful New Products

By Chris Preimesberger  |  Posted 2011-01-28 Print this article Print
Macworld Shows Off a Slew of Creative, Colorful New Products

Macworld Shows Off a Slew of Creative, Colorful New Products

by Chris Preimesberger
Some 270 Apple products vendors—the highest number in the 27-year history of the Macworld Expo—and upwards of 20,000 attendees were on hand Jan. 27 for the three-day event at Moscone West in San Francisco. That is, all except Apple itself, which is MIA for the second year. Macworld President Paul Kent told eWEEK that about one-third of the vendors and half the attendees are new to the event this year, a clear indicator that Apple is reaching new stature in the world market with the iPhone 4 and iPad products it released in 2010. On the show floor, a flurry of color and activity could be found on Day 1, with new music-, photo- and storage-related products; an iPad-connected smart-card reader; a Macintosh-run PBX phone system; a clever write-on-paper, show-on-screen classroom system for teachers; and a video-sharing application for iPhones and iPads. Entertainment this year includes comedian Sinbad and Dream Theater keyboardist Jordan Rudness, who will demo his Morphwhiz music application, which is an iPad synthesizer he uses in live performances. Here are highlights of this year's show. (Photos by Chris Preimesberger, eWEEK.)
Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on Salesforce.com and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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