March Madness Taps into iPhones, iPod Touch

 
 
By Roy Mark  |  Posted 2009-03-12 Print this article Print
 
 
 
 
 
 
 

CBS Sports Mobile and MobiTV team for an Apple iPhone and iPod Touch application that will provide live streaming for all 63 games of the 2009 NCAA Division I Men's Basketball Championship. For iPhone and iPod Touch users, a Wi-Fi connection is necessary to use the app that also includes tournament brackets updated in real-time with the ability to click directly from brackets into live video.

With March Madness looming, CBSSports.com released March 12 an on-demand application for the iPhone and iPod Touch that provides live streaming video and audio of every game of the 2009 NCAA Division I Men's Basketball Championship. The app also includes tournament brackets updated in real-time with up-to-the minute scores, and the ability to click directly from brackets into live video.

While CBSSports.com has offered its NCAA March Madness on Demand application for iPhones and iPod Touches in previous tournaments, the live coverage was limited to the first 56 games of the tournament. Last year, the coverage was extended to every game of the tournament, making it the only major sports event that is broadcast live and in its entirety for free on the Internet.

Developed by CBS Sports Mobile with partner MobiTV, the application uses MobiTV's streaming technology to deliver live video over a Wi-Fi connection. The $4.99 app, available through the iTunes store, allows users to access in-game box scores and player stats as an overlay on top of the live game video. After each game, users can view the full tournament scoreboard, including game recaps, player and team stats and video highlights of every tournament game.

The app also offers CBSSports.com's Edge Matchup game previews, which provide team breakdowns and matchup comparisons all the way to the Final Four. All games from the Final Four will also be available for $1.99 each on Apple's iTunes store the day after they are completed.

 
 
 
 
 
 
 
 
 
 
 

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