With March Madness looming, CBSSports.com released March 12 an
on-demand application for the iPhone and iPod Touch that provides live
streaming video and audio of every game of the 2009 NCAA Division I
Men's Basketball Championship. The app also includes tournament
brackets updated in real-time with up-to-the minute
scores, and the ability to click directly from brackets into live video.
While CBSSports.com has offered its NCAA March Madness on Demand
application for iPhones and iPod Touches in previous tournaments, the
live coverage was limited to the first 56 games of the tournament. Last
year, the coverage was extended to every game of the tournament, making
it the only major sports event that is broadcast live and in its
entirety for free on the Internet.
Developed by CBS Sports Mobile with partner MobiTV, the application
uses MobiTV's streaming technology to deliver live video over a Wi-Fi
connection. The $4.99 app, available through the iTunes store, allows users to access in-game box scores and player stats as an
overlay on top of the live game video. After each game, users can view the full
tournament scoreboard, including game recaps, player and team stats and video
highlights of every tournament game.
The app also offers CBSSports.com's Edge Matchup game previews, which
provide team breakdowns and matchup comparisons all the way to the
Final Four. All games from the Final Four will also be
available for $1.99 each on Apple's iTunes store the day after they are
completed.
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