Enterprise Mobility: Microsoft Pushes Windows Phone 7 for Businesses, Consumers

 
 
By Nicholas Kolakowski  |  Posted 2010-06-23 Email Print this article Print
 
 
 
 
 
 
 
 
Microsoft's upcoming Windows Phone 7 represents the company's attempt to regain momentum in the smartphone space, where it faces tough rivals such as the Apple iPhone and Google Android. Windows Phone 7 takes a different approach than those platforms by consolidating its mobile applications and Web content into a series of subject-specific "Hubs, such as "Games or "Office. In theory, this allows Microsoft to create a phone that equally balances consumer and business needs. At a recent New York City event, Microsoft showed off Windows Phone 7's user interface. For enterprise users, features such as streamlined access to SharePoint and Documents could come in useful; for consumers, easy access to music and games could prove a key attractor to the new platform. At least, Microsoft hopes so.
 
 
 

Microsoft Pushes Windows Phone 7 for Businesses, Consumers

Microsofts upcoming Windows Phone 7 represents the companys attempt to regain momentum in the smartphone space, where it faces tough rivals such as the Apple iPhone and Google Android. Windows Phone 7 takes a different approach than those platforms by consolidating its mobile applications and Web content into a series of subject-specific Hubs, such as Games or Office. In theory, this allows Microsoft to create a phone that equally balances consumer and business needs. At a recent New York City event, Microsoft showed off Windows Phone 7s user interface. For enterprise users, features such as streamlined access to SharePoint and Documents could come in useful; for consumers, easy access to music and games could prove a key attractor to the new platform. At least, Microsoft hopes so.
Microsoft Pushes Windows Phone 7 for Businesses, Consumers
 
 
 
 
 
Nicholas Kolakowski is a staff editor at eWEEK, covering Microsoft and other companies in the enterprise space, as well as evolving technology such as tablet PCs. His work has appeared in The Washington Post, Playboy, WebMD, AARP the Magazine, AutoWeek, Washington City Paper, Trader Monthly, and Private Air. He lives in Brooklyn, New York.
 
 
 
 
 
 

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