Mobile and Wireless: Microsoft Surface Heats Up Hardware Rivalry: 10 Products in the Cross Hairs

By Don Reisinger  |  Posted 2012-06-22 Print this article Print
Apple's New iPad

Apple's New iPad

As the king of tablets, it's no surprise that Apple's iPad is squarely in Microsoft's Surface cross hairs. The iPad is the reason Microsoft has no presence in the tablet space and could very well be the reason Microsoft is determined to break Apple's hold on the tablet market.
According to Microsoft, the Windows RT version of its Surface tablet will launch in the fall. About three months later, the Windows 8 Pro option will hit store shelves. When that happens, it'll be a much different mobile market. Windows 8 will be on store shelves and vendors will be offering new devices running the software. There's a chance that Apple might have its own mini iPad available. And for the first time, Microsoft will be pitting its own products against those that come from its OEM partners. That Microsoft is now competing with hardware OEMs with its new Surface tablet is surprising in and of itself. But the sheer number of companies it's competing with might just be even more surprising. Apple and Google are obvious targets for the company, but the very fact that Dell, Acer and so many others are in its cross hairs is shocking, to say the least. The following slides will examine the products and companies that will be competing with the Microsoft's Surface and examine why the company has initiated a change in business strategy to take on devices that could ultimately improve its own Windows 8 market share.
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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