Microsoft will ship its initial Surface tablets with WiFi only, according to a report--which makes sense, say analysts. The first to ship will be the Windows RT model intended for consumers, who may be happy to forgo the hassle of a broadband plan.
Microsofts introduction of its new Surface
included just enough information to stir up excitement and more than
enough question marks to start the industry guessingand poking around.
in this vein, reported June 22 that Microsoft will initially begin selling the
Surface without a cellular connection, relying only on WiFi. The Apple iPad,
the Surfaces primary competition, comes in two versionsa WiFi-only model and
another with WiFi as well as access to the Long-Term Evolution (LTE) networks
of AT&T or Verizon Wireless.
The report cited two people familiar with the
matter who declined to be named since the full specifications of the new
product have yet to be made public.
Initially foregoing an LTE connection is an
interesting move, particularly as Microsoft expects Surface to be a strong
business offering. Its one thing for consumers using iPads at home to use
their WiFi connection, but a business user is likely to need a reliable
connection whether in the office or traveling.
Avi Greengart, an analyst with Current
Analysis, says Microsofts decision is likely driven by one of three factors.
First, most of the tablet market is
WiFi-only, and Microsoft is focusing on the largest segment of the market,
Greengart told eWEEK
. Second, Microsoft plans to add cellular
capabilities in the future, but is focusing on the largest segment of the
market first to reduce complexity and get something out the door.
Indeed, with something out the door,
Microsoft can assess how things are going. Endpoint Technologies analyst Roger
Kay, in a June 22 post on Forbes
wrote that Microsoft is likely to play it as it lays. If Surface takes off,
it will support it and build it out, and if it doesnt, Microsoft will call it
a reference design and market stimulus, and fall back on its old model of
supporting its OEM customers.
A third option, said Greegart, is that there
will be Surface variants with embedded cellular modems at the outset, but
Microsoft is keeping those details quiet for nowalong with pricing,
availability and a dozen other details that the company will not comment on.
As for what is
known, there will be
two versions. A Windows RT model will weigh 1.5 pounds, measure 9.3mm thin,
feature a 10.6-inch display, include microSD, USB 2.0 and micro High-Definition
Multimedia Interface (HDMI) ports, come with Office Home or Student, run an Nvidia
Tegra 3 processor (at an unknown speed), and come with 32 or 64GB of embedded
Pricing will be competitive with ARM
tablets, Microsoft has shared, which could mean something in the $500 range,
give or take $100 in either direction.
A more robust version will run Windows 8 Pro,
weigh 2 pounds, measure 13.5-mm thick, feature a 10.6-inch display, include
microSDXC, USB 3.0 and mini DisplayPort ports, run an Intel Ivy Bridge processor,
come with 64 or 128GB of storage, and be priced to compete with
Ultrabookswhich, with prices varying from at least $700 to $1,500, is so vague
as to be included among the question marks, not the answers.
The Windows RT unit will ship at some unknown
date following the release of Windows 8; whenever it does ship, the Windows 8
Pro model will follow three months behind.
With the ARM-comparable RT model aimed at
consumers and shipping first, this could explain the WiFi-only strategy out of
Microsoft may just be betting that consumers
dont want an additional broadband plan, which would be a barrier to adoption,
Kay told eWEEK
With the debut date of the more
enterprise-friendly model potentially stretching into early 2013, Microsoft has
plenty of time to work on an LTE connection.
"Mobile broadband requires a
relationship with carriers," added Kay, "and thats another
whole bag of snakes that maybe Microsoft doesnt want to get into.
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