Microsoft Windows 8: 10 Reasons It Threatens iOS, Android

By Don Reisinger  |  Posted 2011-09-12 Print this article Print

title=Microsoft Will Spend Big}

6. Microsoft will spend the cash

Microsoft understands the importance of the tablet space. If the company can't solidify its position in that market, it could very well find itself on the outside looking in at the most lucrative space in the industry. So, in order to limit the chances of that, expect Microsoft to invest every last dime on Windows 8 tablets. If that means acquiring companies, it'll do it. If that means investing in research and development, Microsoft will write the checks. Tablets mean quite a bit to Microsoft right now, and it will stop at nothing to get to where it wants to go.

7. It looks to be solid

Although details are somewhat slim on Windows 8 right now, the operating system, which is being shown off at the BUILD Conference this week, looks to be a fine option for consumers and enterprise users alike. The operating system has a revamped design, complete with live tiles, as well as support for a host of multitouch gestures that should only make it more appealing to tablet users. On paper, Windows 8 appears to be a fine competitor to iOS and Android.

8. Microsoft isn't betting on Windows Phone 7

Too often, people make the mistake of believing that simply because Microsoft hasn't been successful in the smartphone market with Windows Phone 7, the company won't have a chance of succeeding with tablets and Windows 8. The reality is Microsoft's troubles in the smartphone market have nothing to do with its chances in the tablet space. What's more, Windows 8 is a much stronger platform than Windows Phone 7.

9. Microsoft might play the hardware game

As discussed, Google is breaking into the hardware space with its acquisition of Motorola Mobility. And that could very well hurt Android's adoption if other vendors get concerned of Motorola's ties with Google. But if they don't become concerned and Android continues to be the top choice among vendors, Microsoft might just try to acquire a hardware vendor of its own. After all, it has the cash to do it, and the move could help bolster its own operating system's market share in the tablet space. Simply put, if Microsoft enters the tablet-development market, it could make Windows 8 an even greater threat to Android and IOS.

10. The OS market is becoming consolidated

Last month, Hewlett-Packard announced that it was leaving the tablet space, and all but turning its back on the operating system running on its TouchPad, webOS. With that decision, HP left RIM's BlackBerry OS alone to compete against iOS and Android. When Windows 8 comes into the market, there will be just four competitors. That's not a lot of competition. Whether RIM will be able to sustain itself in the tablet space remains to be seen. As the tablet OS market continues to consolidate, Android and iOS might only need to worry about Windows 8. And at that point, the race will be on to find out which of the three will be able to cement itself as the long-term leader.

Follow Don Reisinger on Twitter by clicking here


Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel