Microsoft Windows Phone 7: 10 Ways to Make It a Success

 
 
By Don Reisinger  |  Posted 2010-11-03 Email Print this article Print
 
 
 
 
 
 
 

News Analysis: As Microsoft prepares for the U.S. launch of Windows Phone 7, the company needs to consider ways in which it can ensure mobile success going forward.

With Windows Phone 7, Microsoft has laid down the gauntlet for its competitors. The company has proved that it wants to provide consumers and enterprise customers with a new-look operating system that delivers the same kind of functionality it brought to the market with Windows Mobile. So far, the company has been somewhat successful. In fact, recent reports suggest that Windows Phone 7 is sold out in many areas around Europe. 

Whether or not Microsoft can carry that success to the United States is unknown at this point. The company will have to overcome fierce competition from Apple and Google in the mobile market. The onus will be on Microsoft to overcome those companies in the single national market that might mean more to Windows Phone 7's success than any other. 

But luckily for Microsoft, there is a way for it to enjoy success with Windows Phone 7. It will just take some time and a lot of effort. 

Read on to find out what Microsoft can do to help Windows Phone 7 succeed. 

1. Turn to the enterprise 

Microsoft is trying to appeal to both the enterprise and consumers with Windows Phone 7. However, some critics say the company is catering more to consumers than enterprise customers. That could be a problem for Windows Phone 7. Microsoft is entrenched in the enterprise. Making Windows Phone 7 the go-to software in the corporate world could go a long way in not only supplanting RIM-the enterprise's current leader-but also helping its fight against Google and Apple. 

2. Keep pressing vendors 

Ubiquity means something in the mobile market. The more vendors that install Windows Phone 7 on their products, the better. Devices from HTC, Samsung and others are a good start, but Microsoft must go elsewhere to find vendors willing to run its software. The more it can sign up, the more likely its operating system's chances of thriving in the mobile space. 

3. Bring out more effective advertising 

Microsoft's Windows Phone 7 advertising is somewhat suspect. When the company first provided all the details on the software, it showed people using Windows Phone 7 devices while ignoring everything else going on around them. It looked more like a critique of smartphone use in general rather than a comment on what Windows Phone 7 can actually do to solve the problem. The result was a rather weak argument for why consumers should buy Windows Phone 7 products. Along the way, the enterprise gets left out altogether. Microsoft needs to improve its marketing efforts-now. 

4. Get to work on true multitasking 

Microsoft made it clear that full multitasking will not be available on brand-new Windows Phone 7 devices. That is not a good thing for Microsoft. Both Android and iOS have multitasking built-in. Although multitasking works better on iOS than on Android, they both work quite well. In order for Microsoft to be successful, it needs to bring full multitasking to its software sooner rather than later.



 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 
 

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