Making Windows Phone 7 a Success

By Don Reisinger  |  Posted 2010-11-03 Print this article Print


5. Stay true to usability 

Although some have taken issue with Windows Phone 7's unique design, most folks who have gotten their hands on the software say that the fluid-grid style makes a lot of sense. They say it's nice to not have the basic layout available on iOS or Android. If that's the case with consumers all over the world, Microsoft should try to champion that usability. After all, the company with the best experience will likely win out. And if Microsoft can prove it has the best user experience, it can go a long way in reasserting itself in the mobile market. 

6. Try not to be Microsoft 

The last thing Microsoft should try to do right now is follow its typical strategy of releasing software to vendors and hoping that it sticks. Windows 7 is a much different product from Windows Phone 7. The company's desktop operating system is heavily entrenched and a perennial favorite with customers. Windows Phone 7 needs to prove its worth in the mobile market. Microsoft can't expect a Windows 7-like strategy to work with its mobile OS. 

7. Play the Vista game-again 

Windows Vista and Windows Mobile are extremely similar. They both failed to deliver the experience that consumers wanted. In many cases, customers either opted for the operating system they were working with or went with something other than a Microsoft product. However, with Windows 7's success, Microsoft has proved that it knows how to overcome that adversity. It must do the same with Windows Mobile. It can acknowledge it wasn't what it was supposed to be and then start focusing all of its efforts on Windows Phone 7. After all, if it worked with Windows 7, why can't it work with Microsoft's mobile OS? 

8. Support the decisions 

The last thing Microsoft should do right now is lose its strong support for what it created. Yes, Windows Phone 7 might have some flaws that should be addressed, but now is not the time to call attention to those. Microsoft should simply send its design team to their offices to improve the OS, while trying to prove to customers why Windows Phone 7 is such a viable option. Maintaining support for Windows Phone 7 is extremely important. 

9. Don't try to be Apple 

Although Apple is wildly successful in the mobile market, it wouldn't make much sense for Microsoft to try to be like Steve Jobs and Company. Apple delivers its products to customers in a specific way, and it nearly always succeeds at what it does. Microsoft delivers its products in its own specific way, and the company has been successful doing that. Now is not the time to lose focus on what Microsoft is all about. It has worked this far, and there is no reason to change that now. 

10. Double down on third-party development 

One of the first issues Microsoft will run into as it gets past worldwide launches and digs into growing Windows Phone 7 is the availability of third-party applications. Currently, Apple has hundreds of thousands of programs available in its App Store. There are more than 100,000 apps available in the Android Market. Microsoft's store has a fraction of that. The sooner the software giant can close that gap and deliver hundreds of thousands of apps to customers, the better. It's a matter of success or failure in the mobile market. It's something that Microsoft can't afford to overlook.

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel