5. Enterprise users are looking elsewhere
Microsoft has long believed
that the enterprise was central to its business. It would be hard to argue with
that point. But in the mobile market, the corporate world is slipping away as
IT decision makers look elsewhere for products. Research In Motion's BlackBerry
is still popular, and even Apple's iPhone 4 is starting to make inroads.
Windows Phone 7, on the other hand, is being ignored. That doesn't bode well
for its future.
6. It won't be running on tablets
Microsoft is making the
somewhat surprising decision to have Windows 8 become the company's principal
operating system on tablets. Microsoft believes that its advanced functionality
will help it trump other competitors, such as Android or iOS. But it's wrong.
Windows Phone 7 would make much more sense on a tablet
. Too bad Microsoft
doesn't see it that way.
7. The hardware is sub-par
Looking around the Windows
Phone 7 ecosystem, it's clear that Microsoft is at a disadvantage when it comes
to hardware. Products from vendors lack the same level of design appeal and
style that the iPhone 4 has. Even some Android devices, including the Samsung
Galaxy S II, easily trump anything running Windows Phone 7. Perhaps, the time
has come for Microsoft to enter the hardware space to try and change that. But
based on its history, the chances of that happening seem slim.
8. It doesn't understand today's customers
Microsoft doesn't appear to
understand what today's customers really want in their mobile products. As
mentioned, the company isn't controlling the hardware-design process, which is
hurting its consumer appeal. The operating system, with its tile design,
doesn't fall in line with what consumers have grown accustomed to with other
platforms. Worst of all, Microsoft's delay in offering an updated operating
system seems to indicate that the company doesn't realize that people want
well-rounded products sooner rather than later. At this point, it appears
Microsoft just doesn't understand today's mobile customers
9. It wants no part of the open-source community
It might be anathema to
Microsoft, but welcoming the open-source community into its mobile fold could
help save its operating system. After all, Android has succeeded on the back of
open-source technology. Mozilla is planning to do the same with its upcoming
mobile operating system. But Microsoft believes that being closed is its ticket
to the future. It's wrong. And things will only get worse because of that.
10. Microsoft's reputation is slipping
In the technology industry,
Microsoft has always been well-respected. But over the last year, as the
company has continued to suffer with Windows Phone 7 issues, its reputation has
slipped. Owners of the device have been frustrated with its update process.
Some users have become disgruntled with the operating system because they
expected an experience that's more similar to iOS or Android. That has caused
Microsoft's mobile reputation to slip. Unless something dramatic happens in the
coming months, the software giant might never return to its former level of
respect among its mobile customers.
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