Microsoft COO Kevin Turner offered some details on Windows 8, Microsoft's store expansion and plans for the consumerization of IT during a WPC keynote.
embrace the consumerization of IT with a four-pronged strategy, according to
remarks made by COO Kevin Turner during a July 13 keynote at the company's
Worldwide Partner Conference in Los Angeles.
The first pillar
involved a "reimagining of Windows," Turner told the audience. This apparently
means educating customers about Windows' spread beyond the traditional desktop
and laptop to other form-factors such as tablets. Windows 8, which is widely
expected to debut sometime in 2012, will be available on tablets thanks to
Microsoft's newfound commitment to SoC (system-on-a-chip) architecture, in
particular ARM-based systems from companies such as Nvidia.
suggested that Windows' presence on both ARM- and x86-based systems would "open
up a whole array of opportunities in which to compete."
Microsoft's unveiling of Windows 8, the company plans to continue pushing
Windows 7 along with other flagship products such as Office 2010-a combined
drive that apparently constitutes the second of Turner's pillars. This is
unsurprising, considering how those products are responsible for the lion's
share of Microsoft's bottom line, despite the company's "all-in" cloud
As part of the
third pillar, Microsoft is committing itself to what Turner called "the best
possible productivity experience." The fourth pillar is something he called
"driving customer satisfaction." Those seem to be givens for any company
marketing products to a large consumer base, but part of the keynote speakers'
role at these conferences is to re-energize the partner base to certain
pumping up the troops, Turner did offer some concrete information about
Microsoft's plans. Backward compatibility with Windows 7 will be embedded into
Windows 8. Microsoft plans on opening some 75 branded stores over the next two
to three years. And the company really, really wants its customers to move away
from antiquated platforms such as Windows XP and Internet Explorer 6.
been using the WPC to push its cloud offerings and other products.
Announcements during the company's July 12 keynotes included the upcoming
release of a System Center 2012 beta, which lets IT administrators manage
machines and applications across a system of public and private clouds, along
with SQL Server Code Name "Denali" CTP3 (Community Technology Preview 3) and
SQL Server 2008 R2 SP1, both of which are available via the Microsoft SQL Server Team Blog
Microsoft revealed plans to make the next Dynamics CRM Online update available
in the fourth quarter. Mobility is also a focus: During the second day of the
conference, the company offered peeks at its upcoming Windows Phone devices
designed by Acer, Fujitsu, ZTE and Samsung, all of which will presumably run
the upcoming "Mango" update.
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