Microsoft's Windows 8 will prove a "split success," according to an analyst, with the operating system having a more difficult time with the traditional PC market.
Microsoft is gearing up to release the Windows 8 beta in February 2012, which will likely result in a final release near the end of that year.
According to research firm IDC, however, the operating system might not prove a blockbuster across both tablets and traditional PCs. "Windows 8 will launch with split success," IDC analyst Al Gillen wrote in a Dec. 2 tweet
, referencing a company report predicting the state of worldwide system infrastructure software in 2012.
That report apparently referred to Windows 8 as "largely irrelevant to the users of traditional PCs," and IDC expects "effectively no upgrade activity from Windows 7 to Windows 8 in that form factor," according to portions quoted by ZDNet
. (IDC has not yet returned eWEEK's
request for comment.)
Microsoft is making a hard push for Windows 8 as a "no compromises" tablet operating system. Its user interface is bifurcated into two separate environments: one filled with colorful tiles linked to applications, supposedly ideal for tablets, and a more traditional desktop that should appeal to power PC users.
In addition, Microsoft is also equipping Windows 8 with features instantly familiar to anyone who's used a tablet, most notably an application store with everything from games to productivity software. By baking an application storefront into Windows 8, and giving developers a significant slice of the revenue pie for successful products, Microsoft is firing a significant shot across the bow of Apple and its App Store franchise.
Some analysts have also expressed concerns over Microsoft issuing Windows 8 tablets by late 2012 at the earliest.
"For tablets ... Windows really isn't a fast follower," Forrester analyst JP Gownder wrote in a Nov. 29 corporate blog posting
. "Rather, it's (at best) a fifth-mover after iPad, Android tablets like the Samsung Galaxy Tab, HP's now-defunct webOS tablet, and the BlackBerry PlayBook tablets."
Windows 8 tablets, he added, also face pressure from Amazon's Kindle Fire and Barnes & Noble's Nook Tablet, which "are reshaping consumer expectations in the market, driving down price points (and concomitant price expectations), and redefining what a tablet is."
In theory, that could squeeze Windows 8 between second- and third-generation tablet rivals, all of which will be under pressure to cut prices to margin-killing levels. That would necessarily make Windows 8's quest for a big chunk of the tablet market a little more difficult, but if Microsoft wants Windows 8 to replicate Windows 7's phenomenal sales record, while also making its mark on the tablet industry, it has little choice but to push ahead.
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