Consumer, Enterprise Interest Lagging

By Don Reisinger  |  Posted 2011-07-18 Print this article Print


5. Vendor support is off

One of the biggest issues for Microsoft right now is that it doesn't have enough deals in place with vendors. Earlier this year, Microsoft said that a host of devices would be coming from several new vendors, including Asus and others, but the big fish in that space is Motorola. So far, Motorola has hitched its wagon to Android. If Microsoft wants to have success, it will need to play much nicer with Motorola.

6. The apps are slow to catch up

Earlier this month, app trackers WP7applist and Windows Phone App List reported that Microsoft's Windows Phone Marketplace hit 25,000 available programs. That's not a good thing when one considers that the Android Market officially has more than 250,000 available applications (and unofficially, 425,000 apps, according to Androidlib), and Apple's App Store has 425,000 applications. Until Microsoft's mobile marketplace can even come close to matching those figures, the software giant will be in trouble.

7. Mango shouldn't have been the first update

When Microsoft unveiled its Mango update, the company showed off a host of improvements, including full multitasking, that promise a far better time using Windows Phone 7. The only issue is all those features that Mango brings to the table-most importantly, greater reliability-should have been available at launch. It feels like Microsoft rushed Windows Phone 7 to the market. As a result, the company didn't do itself any favors after consumers realized the platform wasn't ready to compete on the same level as Android and iOS.

8. Consumer confidence is slipping

With all the problems consumers are having updating Windows Phone 7 devices and the issues those same folks see with the platform's hardware, it's quickly becoming clear that customers are losing faith in Microsoft's mobile division. Even worse, those folks are going to Android and, in some cases, Apple's iPhone to satisfy their smartphone needs. Microsoft needs to address consumer confidence by delivering a far better operating system with Mango. If it falls short, its hopes for mobile dominance might be over.

9. The enterprise doesn't care

The enterprise has always been central to Microsoft's business. Yet, when it comes to Windows Phone 7, few companies are even considering deploying the software. IT decision-makers realize that the platform doesn't hold up well against RIM's BlackBerry operating system, and so far, Microsoft hasn't done anything to make them feel any differently. It's unfortunate for Microsoft, but it appears the corporate world is slipping away.

10. Microsoft hasn't gotten involved in hardware

One of the smartest things Google did was release a smartphone with its branding on it. Although the company didn't actually develop the hardware, its Nexus One and now the Nexus S built up hype for Android and helped push consumers to devices running the operating system. If Microsoft wants to be a success, it should consider offering hardware of its own. It might be out of character for Microsoft, but at this point, taking chances will be a good thing for the company.

Click here to follow Don Reisinger on Twitter 

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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