News Analysis: Microsoft is getting ready to launch Windows Phone 7. But the software has issues that the software giant will need to remedy sooner rather than later.
is preparing to launch Windows Phone 7
. The software is expected to be
available on several different devices from a number of vendors. And it will
likely deliver a more iOS-like experience than any other mobile operating
system Microsoft has ever released.
But with its impending release comes several questions.
Windows Phone 7 looks like a better operating system, but it's still rife with
holes that could potentially derail the software before it even has a chance to
compete. And let's not forget that Microsoft has left out several key features
that could prove extremely troublesome for its operating system once it's made
Simply put, Microsoft has already made several mistakes with
Windows Phone 7. But luckily for the software giant, it can address those problems
right now. Read on to find out what mistakes Microsoft has made with Windows
Phone 7 that it can fix.
1. The multitasking problem
Windows Phone 7 will not ship with full multitasking. In other
words, those expecting the ability to switch between active programs as they
currently can in iOS will be quite upset when they get their hands on Microsoft's
operating system. Admittedly, that's a mistake that can't be fixed before
launch. But when the firm announces the new operating system, it should make it
clear that multitasking will be made available as an update in the coming weeks
or months. The sooner the better.
Microsoft has so
far inked deals with a handful of companies
to build Windows Phone 7-based
devices, including Samsung and LG. Although those firms are major in other
areas of consumer electronics, they don't necessarily cause much excitement in
the mobile market. Before Microsoft takes the stage next week, it should do
everything it can to find a company that does excite customers. In fact,
Motorola would be its best bet.
3. The downright poor marketing
Windows Phone 7 might not be officially available, but that
doesn't mean Microsoft can't start a marketing campaign. When Motorola first
announced the Droid, the company did a fantastic job of building up hype
through marketing that didn't give the product's features away. Microsoft
should follow suit. It's far behind Apple and the others in the space, so
getting started on advertising now would make far more sense than waiting.
4. The consumer focus
Microsoft could be making a mistake with its desire to focus
so much of its efforts with Windows Phone 7 on consumers. After evaluating the
success Apple has had, that might seem like a good idea. But Microsoft is a
decidedly corporate-focused company. That won't change anytime soon. It should
first focus on the corporate world and then, only after enjoying success in
that space, shift its attention to consumers. It's something the company should
think seriously about.