Microsoft's Windows Phone 7 Strategy: 10 Mistakes It Can Still Fix

 
 
By Don Reisinger  |  Posted 2010-10-06 Email Print this article Print
 
 
 
 
 
 
 

News Analysis: Microsoft is getting ready to launch Windows Phone 7. But the software has issues that the software giant will need to remedy sooner rather than later.

Microsoft is preparing to launch Windows Phone 7. The software is expected to be available on several different devices from a number of vendors. And it will likely deliver a more iOS-like experience than any other mobile operating system Microsoft has ever released.

But with its impending release comes several questions. Windows Phone 7 looks like a better operating system, but it's still rife with holes that could potentially derail the software before it even has a chance to compete. And let's not forget that Microsoft has left out several key features that could prove extremely troublesome for its operating system once it's made available.

Simply put, Microsoft has already made several mistakes with Windows Phone 7. But luckily for the software giant, it can address those problems right now. Read on to find out what mistakes Microsoft has made with Windows Phone 7 that it can fix. 

1. The multitasking problem 

Windows Phone 7 will not ship with full multitasking. In other words, those expecting the ability to switch between active programs as they currently can in iOS will be quite upset when they get their hands on Microsoft's operating system. Admittedly, that's a mistake that can't be fixed before launch. But when the firm announces the new operating system, it should make it clear that multitasking will be made available as an update in the coming weeks or months. The sooner the better. 

2. Partnerships 

Microsoft has so far inked deals with a handful of companies to build Windows Phone 7-based devices, including Samsung and LG. Although those firms are major in other areas of consumer electronics, they don't necessarily cause much excitement in the mobile market. Before Microsoft takes the stage next week, it should do everything it can to find a company that does excite customers. In fact, Motorola would be its best bet. 

3. The downright poor marketing 

Windows Phone 7 might not be officially available, but that doesn't mean Microsoft can't start a marketing campaign. When Motorola first announced the Droid, the company did a fantastic job of building up hype through marketing that didn't give the product's features away. Microsoft should follow suit. It's far behind Apple and the others in the space, so getting started on advertising now would make far more sense than waiting. 

4. The consumer focus 

Microsoft could be making a mistake with its desire to focus so much of its efforts with Windows Phone 7 on consumers. After evaluating the success Apple has had, that might seem like a good idea. But Microsoft is a decidedly corporate-focused company. That won't change anytime soon. It should first focus on the corporate world and then, only after enjoying success in that space, shift its attention to consumers. It's something the company should think seriously about. 



 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 
 

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