Microsoft's Windows Phone "Mango" update made an appearance on the IS12T, an upcoming smartphone produced by Fujitsu Toshiba Mobile Communications.
A day after
Microsoft's Windows Phone "Mango" update reached its Release to Manufacturing
milestone, one of the company's hardware partners revealed its first smartphone
running the software.
produced by Fujitsu Toshiba Mobile Communications, will offer a 3.7-inch screen
paired to a 13.2-megapixel camera. It will arrive on Japanese store shelves by
September or later, according to an IDG
uploaded to YouTube and posted on multiple news Websites,
including PC World
. The phone supports CDMA-based (Code
Division Multiple Access-based) networks.
aside, the majority of early buzz for Fujitsu's smartphone centers on its
Windows Phone software. Mango offers some 500 new tweaks and features,
according to Microsoft, including a redesigned Xbox Live Hub, home-screen tiles
capable of displaying up-to-the-minute information, the ability to consolidate
friends and colleagues into groups, and visual voice mail.
its Release to Manufacturing milestone July 26. "Earlier this morning, the
Windows Phone development team officially signed off on the release to
manufacturing (RTM) build of -Mango'-the latest version of the Windows Phone
operating system," Microsoft executive Terry Myerson wrote in a posting on The Windows Blog
. "Here on the Windows Phone
team, we now turn to preparing for the update process."
offer a definitive release date for Mango, although other Microsoft executives
have cited a fall timeframe. Previous Windows Phone updates encountered delays
and complaints of stalled or "bricked" devices, forcing Microsoft into damage-control mode
experience the company almost certainly doesn't want to
offers Microsoft a chance to reverse Windows Phone's marketplace fortunes.
During a July 11 keynote speech at the company's Worldwide Partner Conference,
CEO Steve Ballmer described the platform's market share as "very small," but
insisted that other metrics (such as consumer satisfaction) boded well for
Windows Phone overall.
"Nine out of
10 people who bought Windows Phone would absolutely recommend it to a friend,"
he said, reiterating a talking point voiced by many a Microsoft executive over
the past few months. "People in the phone business seem to believe in us."
Microsoft routinely refuses to release any hard sales data for Windows Phone,
analysts estimate the platform is struggling for adoption. For the three-month
period between the end of February and the end of May, research firm comScore
estimated Microsoft's U.S. share dipping from 7.7 percent to 5.8 percent. If
accurate, that comes despite the marketing plush behind the Windows Phone
same timeframe, Google Android jumped from 33 percent to 38.1 percent of the
market, and Apple rose slightly from 25.2 percent to 26.6 percent. Research In
Motion slid from 28.9 percent to 24.7 percent.
"It is hard to
tell what Mango will do [to] sales of Windows Phone," IDC analyst Al Hilwa
wrote in a July 27 note to media. "In my opinion, now everything rests on the
diversity of the device portfolio that begins to emerge. The platform has a
solid story on the developer ecosystem where Windows Phone has crossed the
LG Electronics and Nokia have all committed to building new Windows Phone
devices preloaded with Mango, while Acer and ZTE have reportedly agreed to
produce Windows Phone units for the first time.
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