More U.S. Internet users will access the Internet through mobile
devices than through PCs or other wireline devices by 2015, according
to a report from IT analytics firm International Data Corporation. The
company’s Worldwide New Media Market Model (NMMM) forecast that as
smartphones begin to outsell simpler feature phones, and as media
tablet sales explode, the number of mobile Internet users would grow by
a compound annual growth rate (CAGR) of 16.6 percent between 2010 and
2015.
The report noted that the impact of smartphone and, especially,
media tablet adoption will be so great that the number of users
accessing the Internet through PCs will first stagnate and then slowly
decline. Western Europe and Japan will not be far behind the United
States in following this trend, the report noted.
Worldwide,
the total number of Internet user will grow from 2 billion in 2010 to
2.7 billion in 2015, when 40 percent of the world's population will
have access to its resources, while global business to consumer (B2C)
e-commerce spending will grow from $708 billion in 2010 to $1.2
trillion in 2015 at a CAGR of 12.7 percent, IDC researchers noted.
In addition, the report projected worldwide online advertising would
increase from $70 billion in 2010 to $138 billion in 2015, with its
share of total advertising across all media growing from 11.9 percent
to 17.8 percent. "Forget what we have taken for granted on how
consumers use the Internet," said Karsten Weide, research vice
president for IDC’s media and entertainment division. "Soon, more users
will access the Web using mobile devices than using PCs, and it's going
to make the Internet a very different place."
Americans are using mobile devices and notebooks to access the
mobile Web more than ever before, according to a recent report from the
Pew Research Center. Cell phone and wireless laptop Internet use have
each grown more prevalent over the last year, the report found, with
nearly half of all adults (47 percent) going online with a laptop using
a WiFi connection or mobile broadband card.
The report, based on a daily tracking survey on Americans’ use of
the Internet, also found use of non-voice data applications on cell
phones grew dramatically over the last year. Unsurprisingly, the survey
found young adults (those ages 18-29) are avid users of mobile data
applications; however, the report noted older adults are gaining fast.
Cell phone owners ages 30-49 were “significantly more likely” to use
their mobile device to send text messages, access the Internet, take
pictures, record videos, use email or instant messaging, and play
music, according to survey results.
IDC's Worldwide New Media Market Model provides blanket data for
consumer Internet metrics for more than 40 countries, the regions and
the world, based on one model. Its more than 150,000 data points cover
basic socioeconomic data, user numbers, access device numbers, home
broadband Internet access penetration, time spent online, online
activities, B2B and B2B ecommerce spending, online advertising, and
consumer spending on content. The model also breaks out all numbers
between the wireline and mobile segments. The New Media Market Model is
delivered as a semi-annual Excel database and contains current
market-sizing and a five-year forecast.
Enterprise Mobility News & Reviews 
