Motorla Atrix HD Coming to ATandT July 15

By Nathan Eddy  |  Posted 2012-07-11 Print this article Print

The Atrix HD runs Google Android Ice Cream Sandwich and includes Kevlar components for increased durability.

The latest addition to the Motorola Atrix family of handsets, the Atrix HD, will be an exclusive offer from wireless carrier AT&T starting July 15, with a $99.99 price point (with two-year service agreement).

The ultra-slim smartphone is just 8.4mm thick and is reinforced with Kevlar components and invisible nano-coating that acts as a splash guard for the outer shell as well as the electrical circuit boards inside. Other features include a 4.5-inch high-definition ColorBoost display, which Motorola claims is the highest-resolution smartphone display on the market, and the handset runs the Android 4.0, or Ice Cream Sandwich, operating system.

Other features include an 8-megapixel rear-facing camera with 1080p HD video recording capabilities at 30 frames per second and a front-facing 720p HD camera for video conferencing. The Atrix HD is the first phone equipped with Motorola€™s Circle Widget on the home screen, which connects directly with a user€™s AT&T account and displays data usage since the last bill, along with €œat-a-glance€ access to the time, notifications, weather and battery meter.

€œOur customers look to their smartphones to provide new, compelling experiences and the Atrix HD does just that,€ Jeff Bradley, senior vice president of devices at AT&T Mobility, said in a press statement. €œWith features that automatically customize over time to be contextually aware of the user€™s daily routine and preferences, Atrix HD is a great example of smartphones getting smarter.€

The Atrix HD also comes preloaded with Motorola€™s SmartActions, a free app that suggests ways to automatically change the phone€™s settings throughout the day, including rules for when the battery gets low by enacting the Battery Extender, which can help extend battery life by turning off GPS, disabling background sync or other power-draining features. One of the SmartActions app€™s main features is vehicle mode, which will read text messages aloud, auto-reply to incoming calls and texts, and provide turn-by-turn navigation. In an effort to promote responsible driving, customers who purchase the smartphone from participating locations will receive a Vehicle Dock at no additional charge.

In addition, advanced security features, including password protection and inactivity timeouts, virtual private network (VPN), government-grade data encryption on both the device and Secure Digital (SD) card, and the ability to wipe the phone and SD card in the event it is lost or stolen, make the smartphone suitable for those who will use the device for work as well as in their personal lives, the company said. The Atrix HD also includes productivity apps like Quickoffice, which lets the user create and edit documents and stay connected to the workplace while out of the office.

€œThe Atrix HD was designed for people who get excited about new technology, but want it to make their life easier, feed their need for entertainment and make a statement,€ Mark Shockley, senior vice president of Go-to-Market for Motorola Mobility said in prepared remarks. €œThis next evolution of the Atrix family delivers a slimmer, stronger, smarter, Android-powered device.€

Nathan Eddy is Associate Editor, Midmarket, at Before joining, Nate was a writer with ChannelWeb and he served as an editor at FierceMarkets. He is a graduate of the Medill School of Journalism at Northwestern University.

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