Motorola Acquires Location-Based Services Firm Aloqa
Motorola snaps up Aloqa for its location-based services and Google Android compatibility for an undisclosed sum.Communications giant Motorola announced the acquisition of Aloqa GmbH, a privately held developer of location-based software and technologies that are designed to enable the discovery of relevant Web content by mobile smartphone users. Terms of the transaction were not disclosed. Aloqa has joined Motorola Mobility, which is comprised of Motorola's mobile devices and home businesses. Motorola Mobility is expected to be spun off from Motorola in the first quarter of 2011, according to a Motorola company release. Aloqa's technologies and services utilize the user's context, such as location, identity and social relationships, to proactively inform them of places, events, bargains and other opportunities of which they may choose to take advantage. For example, if Aloqa's software recognizes the user is in a certain region, it will offer the user the top events of the day or special offers of leading discounters in the vicinity. Aloqa distributes its product as a mobile application for smartphone platforms, including Google's open-source Android platform, and the company claims more than one million users have already downloaded its software.
"Aloqa is an exciting addition to Motorola Mobility as its specialized engineering talent and location-tracking technology will significantly accelerate the release of our context-aware mobile services platform," said Christy Wyatt, corporate vice president of software and services product management for Motorola Mobility. "Aloqa's core technologies, user database, and specialized skills are a strong fit with our planned server-side context delivery architecture and will further enhance Motorola's Motoblur capabilities. We welcome Aloqa's highly skilled personnel to the Motorola Mobility team."