Motorola Droid X vs. iPhone 4: 10 Ways to Keep the Heat on Apple (
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With Apple acknowledging recently that the software fix that addresses how iOS displays signal strength won't actually help iPhone 4 owners improve their signal, the time has come for competitors such as Motorola to capitalize.
Currently, the company is engaging in an advertising
initiative aimed at highlighting the issues consumers are having with
the iPhone 4. It is trying to make the distinction that its new Droid
X, which is scheduled to be released in a little over a week, is the
ideal replacement for Apple's smartphone.
But Motorola can't simply stop there. The company must
remember that in order to fully capitalize on Apple's iPhone 4 woes, it
needs make a clear case to customers why they need the Droid X over any
other smartphone, including the iPhone, currently available.
Admittedly, it won't be easy. Apple is doing a fine job
of overcoming the critics and selling millions of iPhones. But with the
right strategy, Motorola could attract some buyers that, upon hearing
about the iPhone's troubles, want nothing to do with Apple's
smartphone.
Read on to find some additional tactics Motorola should follow to capitalize on the iPhone 4's antenna issue.
1. Keep the ad campaign going
Motorola has been somewhat successful in its ads highlighting Apple's problems
with the iPhone 4 antenna. But if it wants to really take advantage of
troubles, the company must do much more. It needs to double its
advertising budget and start bringing its effective marketing to more
places. Not only should it double its television advertising, but it
should also increase Web, billboard, and print-media advertising. The
time to capitalize on Apple is now. Motorola simply can't let it slip
away.
2. Make it clear the Droid X has the better antenna
In everything Motorola does to combat the iPhone 4, the
company must drill the point home that the Droid X will have a better
antenna and connection with its network. It shouldn't be that
difficult. The iPhone 4 is having trouble connecting to AT&T's
network, which is widely regarded as one of the worst in the business.
Verizon, on the other hand, which will be home to the Motorola Droid X,
is widely regarded for its superior network. And as long as the Droid X
delivers a better antenna, the company can make that an issue in its
ads, as well. The Droid X has an opportunity to trump the iPhone 4.
Motorola can't let that slip away.
3. Offer a discount to iPhone 4 owners
It might sound like a radical idea,
but maybe Motorola should offer a discount to iPhone 4 owners. It might
not be as crazy as it sounds. After all, Verizon is trying desperately
to coax subscribers from AT&T. And Motorola needs as many consumers
as possible to make the Droid X look like a contender in the
marketplace. It might be little more than a ploy to get attention, but
it could work. By offering iPhone 4 customers a discount, it helps ease
the pain of paying all that cash to get out of an AT&T contract.
And considering users can sell their iPhone 4 devices for a hefty
profit nowadays, maybe they could make out on the deal. If nothing
else, an iPhone 4 discount is worth offering for the attention
potential.
4. Stay true to Verizon Wireless
Motorola must make it clear that it is firmly on the
side of Verizon Wireless. As AT&T starts getting more and more
Android-based devices, some consumers might wonder if the Droid X will
be coming to that carrier, as well. Motorola must make it clear that it
won't be doing so for one big reason: signal strength in certain areas around the U.S. just can't match Verizon's.
It might be a shot over both Apple's and AT&T's bow, but it
effectively accomplishes two goals: it cozies Motorola up to Verizon,
and it makes consumers realize that if they want a device that isn't
rife with antenna problems, they will need to go to Verizon.
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