Motorola Picks Bing for Search, Maps on Android Phones in China
Motorola March 10 said it has chosen Microsoft Bing search and maps to run on Google Android-based smartphones in China this year. The deal will manifest in the first quarter as a pre-loaded Bing bookmark and a new search widget with Bing, all running in the mobile browser of forthcoming Android-based gadgets in China. While the move comes as Google is mulling whether to pull out of China, Motorola has been busy picking other search partners for Android devices, including Bing, Baidu and Yahoo.Motorola March 10 said it has chosen Microsoft Bing search and maps to run on Google Android-based smartphones in China this year. The partnership will manifest in a pre-loaded Bing bookmark and a new search widget with Bing, all running in the mobile browser of forthcoming Android-based gadgets in China. Microsoft search and maps capabilities will also be available for existing Android devices as over-the-air updates in the first quarter, Motorola said.
The deal should help Bing, which has grown Microsoft's search share from around 8 percent to 11.5 percent since launching in June 2009, largely at the expense of Yahoo. Google retains a 65.5 percent search-share hold.
Perhaps, but the play may also signal the continuation of a catty trend for Motorola. Many industry watchers believe Motorola felt spurned when Google launched the Nexus One Jan. 5, less than two months after the phone maker poured millions of dollars into marketing the Motorola Droid, which sold hundreds of thousands of units during the holiday shopping season. A few weeks later, Motorola began letting consumers in China use Baidu instead of Google on Android phones. Extending this practice to the United States, Motorola launched the Backflip March 7 with Yahoo as the default search provider. In a spell of turn-about-is-fair play, T-Mobile replaced Yahoo with Google as its default search engine on mobile phones such as RIM BlackBerry and Windows Mobile devices. Default search deals are lucrative. Bing secured the default search slot for phones offered by No. 1 U.S. wireless network Verizon Wireless in January 2009 for $500 million.