Motorola Xoom Super Bowl Ad Airs New Take on 1984 Apple Macintosh Video
News Analysis: The new ad for the Motorola Xoom tablet may be a dead ringer for a certain Apple Macintosh Super Bowl commercial from 1984. But Motorola says it just meant to be a positive look at its new tablet.I knew something was up as soon as I saw the subway station filled with hundreds of anonymous figures, all dressed in the same hooded white outfits. There, among the hundreds of white-clad commuters was one young man, dressed as you'd find someone at a tech firm today-gray sweater, loosely knotted tie, a day or two behind on shaving. He's surrounded by gray people all wearing those white suits, and listening to white headphones. The young man is reading George Orwell's "1984" on his tablet device. The train pulls in.
The presentation of the commercial was clearly intended to remind the viewer of Apple's classic 1984 Super Bowl commercial, the year when the company introduced the Macintosh. This was one of the most iconic product introduction videos ever, so it's no surprise that when Motorola decided to take on Apple with its new Xoom tablet, it would bring back Apple's own images. "We're playing homage to what is said to be the greatest Super Bowl ad of all time," said David Polston, corporate vice president of Global Brand Marketing at Motorola.