Enterprise Mobility: Motorola`s Droid Razr Smartphone, MotoActive Exercise Device Debut

By Nicholas Kolakowski  |  Posted 2011-10-18 Print this article Print
Droid Razr

Droid Razr

With the Droid Razr, Motorola Mobility is merging its high-end Android smartphone brand (Droid) with that of the thin feature-phones (Razr) that proved so popular a few years back.
NEW YORK-Motorola Mobility introduced its latest Android phone, the Droid Razr, which features a 4.3-inch screen, dual-core 1.2GHz processor, a battery capable of 12.5 hours of 3G talk time and a thin body composed of steel, Gorilla Glass, Kevlar and other materials. In terms of design aesthetics, the smartphone resembles a Droid without the bulkiness-it's fitting that Motorola would use this device as an excuse to also revive the Razr brand, which harkens to the line of ultra-thin feature phones that proved so popular among consumers a few years ago. Motorola clearly wants the Droid Razr to appeal to both consumers and businesses. It includes heavy integration with the cloud, notably the ability to pull down everything from music to business documents. It also integrates a number of Motorola accessories, such as the "lapdock smartphone keyboard dock. During a high-profile presentation in New York, Motorola Mobility Chairman and CEO Sanjay Jha took the opportunity at several moments to draw comparisons between the Droid Razr and the newly released iPhone 4S, saying that the former's support for Verizon's 4G LTE network made it a faster phone, and that its bigger screen made it a better one for watching all sorts of content. In addition, Jha introduced Motorola's MotoActive, a combination music player and health monitor meant for use in exercising. Between that and the Droid Razr, it's clear that the company wants to battle toe-to-toe against Apple's iOS.
Nicholas Kolakowski is a staff editor at eWEEK, covering Microsoft and other companies in the enterprise space, as well as evolving technology such as tablet PCs. His work has appeared in The Washington Post, Playboy, WebMD, AARP the Magazine, AutoWeek, Washington City Paper, Trader Monthly, and Private Air. He lives in Brooklyn, New York.

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