The new Apple iPad resets the bar on tablet performance, and still Apple has more up its sleeve, says IHS iSuppli. The firm believes that the rumored 7-inch iPad will arrive later this year.
Apple's newest iPad,
described as once again "leapfrogging the competition" and
"resetting the bar" on performance is expected to help it take back
tablet market share lost last year to Android devices, IHS iSuppli forecast
March 7. The research firm added that Apple's tablet introductions for 2012
also aren't over yet, with a rumored
expected to arrive in time for the winter holiday shopping
"Reports from component
suppliers point to a smaller version of the iPad, which reportedly would use a
7.85-inch, XGA display, according to the IHS report. "Apple has yet to
confirm that such a product will be part of its product strategy, but suppliers
anticipate its release in the fourth quarter."
Total global tablet
shipments are expected to reach 124 million units in 2012leaping 90 percent
from 2011's 65 million units.
Apple held a 57 percent
share during the fourth quarter of 2011, which is expected to rise to 61
percent for the full year 2012. While that's a one-point dip from its overall
2011 share, it still represents the majorityand Apple's dominancewhich it is
expected to maintain at least through 2014, with a 52 percent share of global
this year will be both the new iPad
which has gained 4G Long-Term Evolution
(LTE) technology, a faster processor and a more gorgeous screenand the
discounted iPad 2, now starting at $399.
Apple constantly pushes the
performance envelope, which is a key part of its ongoing success, Rhoda
Alexander, IHS senior manager of tablet and monitor research, wrote. While not
always first to market with a particular feature, Apple engineers are careful
to select new attributes that are sure to improve the overall end-user
experience. This design philosophy and capability to execute sets Apple apart
from the pack.
Amazon has had terrific
success with its $199 Kindle Fire, banking on a model that takes a hit on the
hardware side, trusting on the software and content sales to come. The Fire's
pricing, unsustainable to traditional hardware manufacturers such as Samsung
and Motorola, led to "price slashing" in the fourth quarter, and
"took a toll on many players in the Android space, according to IHS.
Shipments of Android tablets during the second half of 2011 came at the cost of
a 41 percent decline in the average price of Android tablets.
Apple, of course, never
flinches on the price front, and no competitor has been able to compete
head-to-head with Apple at the premium price point. Microsoft, however, hopes
to try, appealing to longtime Windows users with forthcoming tablets running
With the arrival of Windows
8 on ARM microprocessors postponed to 2013, and most of the Android competitors
now regrouping," Alexander wrote, IHS has lowered the media tablet
forecast for Apple competitors in 2012. This means Apple will continue to
capture the majority of the market well into 2014.