New RIM CEO Begins Painful Restructuring of BlackBerry Maker
The moves under Heins include the resignation of ex-CEO Jim Balsillie from the board of directors, and the ditching of the company’s efforts in the consumer market.Research In Motions new CEO, appointed to the post two months ago, is beginning what promises to be a painful restructuring of the struggling BlackBerry maker that he says does not hold any guarantees, and will probably be followed by even more changes. On a conference call March 29 with analysts and journalists, CEO Thorsten Heins outlined an initial shake-up in RIMs management structureincluding the resignation from the board of directors of one of the CEOs he replaced, Jim Balsillieand essentially said the company would end its flirtation with the consumer market. RIM instead will focus on enterprises and emerging markets as it prepares for the crucial launch this fall of mobile devices running on the companys upcoming BlackBerry 10 software platform.
Heins outlined the challenges RIM is facing in the highly competitive smartphone market from Apple and the various device makers who run on Googles Android operating system, and also pointed to internal failures over the past couple of years, such as RIMs misreading of the booming bring-your-own-device (BYOD) trend, with employees pushing to use their personal mobile devicesparticularly smartphones and tabletsin the work environment, an area once dominated by RIM and its BlackBerry devices.