Enter the Millennials
According to Forrester, mobile wannabes include executive assistants, human resource workers and finance department employees who are generally at their desks most of the day but use smart phones to access e-mail and other corporate applications while commuting to work or while away from their desks. Adding to these workers are Millennials, workers younger than 30 years of age who have come to expect mobile support. "These Millennials are technology natives who enter the work force with the expectation that companies will support their mobile application needs whether they are formally classified as mobile workers or not," writes Pelino.Since most of this growing class purchase their own devices, Pelino says network operators should market their services to appeal to both consumers and mobile workers. Mobile network operators, for instance, should offer pricing plans with a variety of price points for mobile and data service plans.
This dramatic growth of mobile workers, whatever the definition, over the next few years presents opportunities for vendors, device makers, application developers and network operators alike.