Verizon Wireless is set to launch a new Droid X ad mocking Apple's iPhone 4 antenna issues. The move comes days after Apple commenced its bumper case program.
The snarky marketers at Verizon Wireless have come up with a new potshot to
make fun of Apple's iPhone 4 antenna issue and boost the already popular
Motorola Droid X in the same advertisement.
Droid Life said
a new full-page ad for the Droid X will appear in
major newspapers July 29, nearly two weeks after the Droid X debuted and one
month after its first ad dinging the popular new iPhone 4.
The ad, coming nearly two weeks after Apple CEO
Steve Jobs pledged to rid the iPhone 4 of its attenuation issue by giving free
bumper cases to all those who purchased the phone, leads with the obvious dig
"No Jacket Required" at the top of a specification picture of the
Verizon went on to pledge:
"At Motorola, we believe a customer shouldn't have to dress up their
phone for it to work properly. That's why the Droid X comes with a dual antenna
design. The kind that allows you to hold the phone any way you like to make
crystal clear calls without a bulky phone jacket. For us it's just one of those
things that comes as a given when you've been making mobile phones for over 30
The tenor of the teasing isn't much different from the first ad from earlier this month
"And most importantly, it comes with a double antenna design. The kind
that allows you to hold the phone any way you like and use it just about
anywhere to make crystal clear calls. You have a voice. And you deserve to be
its iPhone 4 case program July 24 after customers
complained that touching the iPhone 4's exterior antenna rim hindered its
While the program is a gesture of good will designed to appease the more
than 2 million people who purchased the iPhone 4, Jobs didn't endear himself to
media and some users with his non-contrite attitude in discussing the issue.
attenuation snafus extended to RIM and downplayed the
issue on the whole as a media-driven circus.
The resulting media circus nicely set up Verizon's latest ad for its popular
Droid X smartphone.
The Android 2.1 device with a multimedia bent is currently sold out
through at least Aug. 4 for those who
didn't preorder it before it went on sale two weeks ago.
The Droid X isn't perfect. Some users have found the device's 4.3-inch
. Motorola said it has fixed the issue for future