Theres No Reason for a Major Design Refresh

By Don Reisinger  |  Posted 2012-03-19 Print this article Print


5. A major design refresh wasn€™t necessary

Apple was criticized for not delivering a major design refresh with the new iPad. But after I broke it out of the box and started using it, I realized why it hadn€™t. Apple€™s new iPad is still the best-looking device on the market, even though it looks just like the iPad 2. Until another company can come close to matching the new iPad with its own tablet design, there€™s no reason for Apple to push the envelope.

6. Few apps are optimized for Retina

Within the first few hours using the new iPad, I tried downloading nearly every Retina Display-ready app out there. Unfortunately, they are currently few and far between, and it appears the developers haven€™t taken full advantage of the technology just yet. Let€™s hope that changes soon.

7. The Smart Cover concept is great

Although Apple€™s Smart Cover has come under fire for being somewhat expensive for what you get, it€™s definitely a great concept. The cover only protects the device€™s screen and keeps its minimalist and ultimately mobile design intact. Add that to its use as a locking and unlocking option, as well as a stand, and I think the Smart Cover concept is second to none.

8. It€™s a price I€™d pay again

Although I€™ve been critical of Apple's pricing in the past, and I fully realize that paying between $500 and over $800 for a tablet is outrageous, it€™s a price I€™d pay again. At the end of the day, buying tech products is about finding value. And in the three days I€™ve owned the new iPad, it€™s already exceeded my expectations. Say what you will about the new iPad€™s lofty price tag, but I think it might just be worth it.

9. 32GB is not enough

I bought the 32GB new iPad version. And although I have enough room on the device to house all my music, apps and videos, it€™s really not enough. I should have bought the 64GB option to give me enough space to do what I want with the tablet. Instead, I€™ll be forced to delete some content as time goes on.

10. Apple€™s engraving needs work

For the first time ever, I decided to buy an Apple product with some engraving. Unfortunately, Apple€™s engraving leaves much to be desired, leaving only my desired text inscribed toward the top of the device. For a company that prides itself on design, wouldn€™t it have been nice if the company showed some care for what it€™s engraving on the back, as well.

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Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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