Nokia 110, 112 Target 'Next Billion' Users in Emerging Markets

 
 
By Michelle Maisto  |  Posted 2012-05-15 Print this article Print
 
 
 
 
 
 
 

Nokia, eager to bring its mobile devices to the billion or so users who need phones and Internet access in places such as India and Pakistan, has introduced the Nokia 110 and 112 phones for emerging markets.

Nokia€™s plans for regaining its title as the world€™s largest mobile phone maker include courting the North American market€”never a stronghold, even during its heyday€”as well as fighting BlackBerry maker Research In Motion and others for users in developing markets. Toward that latter agenda, on May 15 the Finnish phone maker introduced, from Pakistan, the Nokia 110 and 112.

Bright, feature-rich features phones with a youthful vibe, these devices speak to Nokia€™s stated goal to get the world€™s next billion people onto the Internet. The phones offer Internet browsing and technology that compresses Websites in the cloud, enabling users to consume 90 percent less data.

€œToday€™s mobile phone users want a quick Internet experience that allows them to discover great content and share it with their friends€”but without being held back by high data costs,€ Mary McDowell, Nokia€™s executive vice president of mobile phones, said in a statement.

The phones, which have very subtle differences in design€”the 110 also offers 10.5 hours of talk time to the 112€™s 14 hours€”feature 1.8-inch displays, access to Facebook and Twitter from their home screens, and a preloaded eBuddy instant messaging service that€™s ready to use out of the box.

In addition to the above-mentioned battery life€”they also get nearly a month€™s worth of standby time€”they€™re Dual SIM phones with Easy Swap technology. Users can move between SIMs€”treating one SIM as a professional number, for example, and other for personal use€”without removing the battery or turning off the phone. Easy Swap can also remember up to five different SIM cards, enabling users to€”another benefit of multiple SIMs€”better manage their costs.

Nokia, in the coming months, will also offer 40 games from Electronic Arts (EA)€”including titles like Tetris and Need for Speed€”to users of the 110 and 112, who will need to download the games within 60 days but then can keep them indefinitely for free.

Additionally, both phones feature a media player and FM radio, and what Nokia calls an improved VGA camera. Paired with 32GB of external memory, it€™s enough to support more than 6,000 songs or 90,000 pictures. There€™s Bluetooth, along with GPRS/EDGE connectivity, and color choices of cyan, magenta and neon yellow. As McDowell notes in the statement, they€™re for €œyoung, urban consumers who want to do it all.€

Reuters reported April 18 on RIM launching a new BlackBerry in India, the success it€™s experiencing in Indonesia, and the perception that RIM€™s good luck in such markets has happened a bit by accident. The story offered the example of an officer worker who had shifted from a Nokia device to a more trendy BlackBerry, though, at about $200, it cost him nearly two months€™ salary.

€œThe biggest challenge for RIM is price,€ Sarwoto Atmosutarno, CEO of one of Indonesia€™s largest carriers, told Reuters. €œIndonesia, like India, is a volume game industry.€

While Pakistan isn€™t as developed a market as Indonesia, Nokia appears to have made an effort on the price side, and will sell the Nokia 110 for 35 euros and the 112 for 38 euros€”or, approximately $45 and $49, respectively.

Both phones are expected to begin shipping in the third quarter.

 
 
 
 
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.
 
 
 
 
 
 
 

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