Nokia is buying Motally, a mobile analytics provider with solutions for iPhone, BlackBerry and Android devices. These will expand to Qt, Symbian, MeeGo and Java handsets.
Nokia, the world's leading handset maker, on Aug. 20 announced plans to
acquire Motally, a San Francisco-based mobile analytics company.
In a statement, Nokia described
Motally
as offering a better understanding of how users engage with applications,
thereby enabling developers and publishers to optimize their creations.
Currently eight employees strong, Motally offers two primary solutions-mobile
Web analytics technology that identifies user visits to mobile Websites and
collects information about the visit; and application analytics technology that
can track mobile applications, offer granular reporting, and control what, when
and how to send tracking events, according to the Motally Website. The latter
currently supports iPad, iPhone, BlackBerry and Android handsets.
According to Nokia, there are plans to adapt the Motally offering for Qt,
Symbian, MeeGo-
the
Linux-based mobile OS that Nokia jointly introduced with Intel in February-and
Java developers, though Motally's existing customer base will continue to be
supported.
"The acquisition underpins Nokia's drive to deliver in-application and
mobile Web browsing analytics to Ovi's growing, global eco-system of developers
and publishers, enabling partners to better connect with their customers and
optimize and monetize their offering," Marco Argenti, Nokia's vice
president of media, said in the statement.
Nokia offered no details about the price of its purchase, but expects the
transaction to close during the third quarter of 2010.
Despite sales numbers that continue to dwarf the competition worldwide,
Nokia has struggled to offer high-end devices that can effectively and
consistently compete for the affections of consumers for the Apple iPhone and
Android-running handset, and so also for the attentions of developers-a problem
some analysts have suggested might be solved by linking up with Android.
Instead, Nokia plans to
shift
its attentions from Symbian to MeeGo, and in late June it offered a preview
of the MeeGo mobile phone software to developers. On Aug. 23, with Intel, Nokia
also plans to make a major research-and-development announcement, though
specifics have not yet been shared.
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