Nokia, Apple, RIM Stay Atop Burgeoning Smartphone Space: IDC
Nokia led a first-quarter smartphone market that saw Apple and HTC post record growth and the Galaxy-offering Samsung jump 350 percent year-over-year.Nokia, Apple and BlackBerry maker Research In Motion are leading a smartphone market that is poised for continued growth, according to market research firm IDC. In a report May 5, IDC analysts said the smartphone market saw nearly 100 million units shipped in the first quarter, and thanks to a number of factors, that number will continue to go up for the foreseeable future.
"Conditions in the smartphone market are creating a perfect storm for sustained smartphone growth," Ramon Llamas, an IDC senior research analyst, said in a statement. "First, vendors are increasingly emphasizing smartphones as the key to their own growth. Second, selection has proliferated from mostly high-end devices to include more mid-range and entry-level offerings," And third, Llamas added, "pricing has become increasingly competitive, with even high-end devices available at low price points."
Despite Nokia's plan to eventually step away from Symbian, it introduced two high-end-and apparently successful-Symbian-running smartphones during the quarter. "Demand for Symbian-powered smartphones remained strong within its traditionally strongest markets of EMEA and Asia/Pacific, and the company continues to announce more devices running on Symbian, including the E6 and the X7," said Llamas. "Still, as Nokia transitions from Symbian to Windows Phone, it may find itself in danger of ceding market share as the competition ramps up smartphone production." Apple, with the No. 1 spot in its sights, posted market-beating year-over-year growth, as well as triple-digit growth in the United States and China. In addition, continued strong sales are no doubt ahead, with the company additionally bringing on board South Korean Telecom and Saudi Telecom as iPhone providers, according to IDC.
RIM was solid enough during the quarter, posting 31 percent growth and shipping nearly 14 million units, but the more exciting performances came from Samsung and HTC, following it in fourth and fifth places, respectively. IDC noted Samsung's multi-OS approach, and that its Windows Phone and bada-powered devices continue to gain traction, but said the majority of its sales nonetheless came from its Android-running Galaxy S smartphones-a follow-up to which is already on the way. As for HTC, it closed in on the 10-million-units mark, shipping 8.9 million during the quarter, compared with 2.7 million units a year ago. Helping to differentiate its devices in a crowded market, said IDC, were its Sense user interface and developments and investment in its hardware and displays. Smartphones are answering consumers' desire for "greater utility" from their phones, and the same factors that helped the smartphone market start the year strong, said Llamas, will "add up to continued smartphone growth throughout the year."