Nokia Buys Assets of Social Networking Maker Plum
Nokia purchases some of the assets of Plum, a company that specializes in cloud-based social media and messaging technology. Nokia, which is looking to strengthen its mobile app offerings against the likes of Apple and RIM, says it plans to integrate the technology with its Services unit.Nokia, which is trying to strengthen its mobile application offerings against the likes of Apple, Microsoft and Research In Motion, is acquiring some of the assets of Plum, which specializes in social media. Nokia and Plum announced the deal Sept. 11. The two companies did not disclose the full financial details. However, the acquisition is expected to affect about 10 employees in Plum's Boston office.
Plum, a privately held company, specializes in what it calls "cloud-based social media sharing and messaging services." In an interview with the All Things Digital blog, Plum's founder described the company as developing "microsocial networking" technology that offer users a more intimate experience than larger sites such as Facebook and Twitter.